---
title: Being Average Is a Choice. Stand Out With Steven Van Belleghem
description: Overcome your commodity thinking and stand out in a crowded, noisy marketplace with author and marketing expert Steven Van Belleghem.
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---
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Apr 26, 2021
# Being Average Is a Choice. Stand Out With Steven Van Belleghem
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Create raving customers by being excellent
**.**
---
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ%2Bk42gNZABI0l7FY2qdVQyZLvn5Uf1iUFVsuJgWGwIUT9q9xqdZLz5eHHK9S6dul3FjRo8NKeokgZBmQ5lILFRDjHemk6BqoL%2Fx96fyC%2BUeC3JqHrr4LN%2BGC6gzmFSTcqmPPMNYFU%2BJ%2BCDkwNeyELvUloS18q3ntf58jux7WSWbedpVZmCQ%2B15Rth%2Bm6fxY3rB%2BAfy1Nu1PZ2u9uOT%2Fb9n&webInteractiveContentId=185369604869&portalId=443614)
## **[Entrepreneur Tips](https://thesaleswhisperer.com/blog/entrepreneurs-move-on-purpose)**you'll learn today on **[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)**...
- Prominent traveler and speaker
- COVID-19 hit him hard
- He has done more keynotes in the last 10 months, but it’s not the same energy
- Was in three countries a week
- Sees come companies making the shift to virtual and are making big strides, but he thinks it’s the minority
- He thinks many companies are struggling with virtual
- Healthcare is hurting in this remote world
- Many doctors are using the pandemic as an excuse to not meet with healthcare reps
- They didn’t find value in meeting with the healthcare reps
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJutFZdWuxhOELx9abGHhjaazAG%2BJXWTw5rhCHzzKzoJKNka%2FYmkLvQJ%2FOUvMaFMeCYQZgoVKW5ADIDV%2BfLelxHAeU%2FiHhSYhOtSGFqwCLl%2Fr3LEUo6b25mr1t7x8M0luF59j4lf6%2BNW8PrI8ztXDV3ei8I6A8KxcBJsbpvRE1kvpkkJCMLcMrIG3SXiSsqbrQ4bTWWNEQO&webInteractiveContentId=178194433547&portalId=443614)
> Being average is a choice. Being a commodity is a state of mind."
- Customers may not want us to go back to the new normal
- We’re more time-sensitive now
- We don't want to lose time commuting to a silly meeting
- Good salespeople have success in any circumstance
- The informal moments have disappeared so the good salespeople are engaging with their clients and prospects on [social media accounts](https://thesaleswhisperer.com/blog/7-reasons-social-media-marketing-experts-are-broke) and deepening the relationships that way
- Great salespeople have great empathy
- Great salespeople go from pushing their offers to pulling their prospects toward them
- Find your prospects who want to engage on multiple platforms and deepen the relationship
- He thinks the phone is less viable now (I disagree, but he has some good points)
- We’re now a “reserve your spot” society
- However, if you can bring value in a phone call, [the phone can work](https://thesaleswhisperer.com/blog/phoneburner)
- He worked in a research company for 12 years as a partner and he made cold calls (2008)
- If your company is too strict on how your communicate, you may need to find a new company!
- If you add value, your customers will sing your praises (See "[The A.B.C.D.E.™ Sales & Marketing System](https://thesaleswhisperer.com/get-the-abcde-video)")
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI89T1P%2BnnEfy9NW5scYPzLipqIWcNy5rObNZfDHSjTjef%2FV2RK8STYwWLXnm0nFgKfJvuVbNv4TxjGEao5HsKLhC4z92hjmlC35fGL9gnot6NwGbAaPqMwnkvMYHOnWRBEIO%2FYtQAfm5Wyg0iC%2Bjc7oQ%2FZAQ%3D%3D&webInteractiveContentId=190754561603&portalId=443614)
- Have the mindset that every client can have a unique, positive experience
- Tomorrow and eternity
- We had the biggest digital acceleration ever this last year
- Digital convenience is a must
- Now go beyond the [transactional order](https://thesaleswhisperer.com/blog/connecting-with-people-has-always-been-the-name-of-the-game/)
- Become a partner in life with your customers
- Empathy
- Timing
- Understand what makes them tick
- Become a part of their life journey
- Add value to society
- Use your strengths
- It’s the job of [leadership](https://thesaleswhisperer.com/about) to help everyone know what their value is and how they fit into the lives and businesses of their clients
- Stop complaining
- Be energetic and enthusiastic
- [Consistent behavior](https://thesaleswhisperer.com/blog/daily-discipline-done-diligently-determines-destiny) over time
- Open your eyes and see the cool things you’re doing
- Europe has a lot of issues with small businesses recovering
- Outwork everyone now to survive
- Get creative and add more value to the lives of your customers
- Show up every day and add value
- Pick the medium that you’re great at and start there
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Visit Steven Van Belleghem YouTube channel
- Visit [Steven Van Belleghem’s home on the web](https://www.stevenvanbelleghem.com/)
- Buy Steven Van Belleghem’s books
- "[The Offer You Can't Refuse: What If Customers Want More Than Excellent Service?](https://amzn.to/39rhJe8)"
- “[When Digital Becomes Human: The Transformation of Customer Relationships](https://amzn.to/2Pmk5UP)"
- "[Customers the Day After Tomorrow: How to Attract Customers in a World of AIs, Bots, and Automation](https://amzn.to/3djBx4p)"
- “[The Conversation Company: Boost Your Business through Culture, People and Social Media](https://amzn.to/39tJkLO)"
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/bethany-stachenfeld-2)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Personalize Your Video Marketing With SaaS Founder, Bethany Stachenfeld](https://thesaleswhisperer.com/blog/bethany-stachenfeld-2)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Aug 18, 2022
"Video is more king than ever!" \[ LISTEN NOW ON APPLE PODCASTS \] The Sales Podcast
[Read more](https://thesaleswhisperer.com/blog/bethany-stachenfeld-2)
[](https://thesaleswhisperer.com/blog/stephen-somers)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Become an Amazon Superhero With Stephen Somers](https://thesaleswhisperer.com/blog/stephen-somers)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Oct 31, 2022
Collect business models and make money as an affiliate \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/stephen-somers)
[](https://thesaleswhisperer.com/blog/tommy-mello-marketing-strategy)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Tommy Mello Shares His $1 Billion Marketing Strategy](https://thesaleswhisperer.com/blog/tommy-mello-marketing-strategy)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Oct 29, 2020
Offer your best first, then work down if you must .
[Read more](https://thesaleswhisperer.com/blog/tommy-mello-marketing-strategy)
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