---
title: How to Get a Meeting with Anyone, With Stu Heinecke
description: The 'How To Get a Meeting With Anyone' author and marketing expert, Stu Heinecke, shares how to grow your sales with comics on The Sales Podcast
image: https://thesaleswhisperer.com/hubfs/Sales%20Books/How-to-Get-a-Meeting-with-Anyone.jpg
---
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Jan 22, 2020
# How to Get a Meeting with Anyone, With Stu Heinecke
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Use Contact Marketing To Deliver Insight
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Direct Mail Marketing Tips](https://thesaleswhisperer.com/about-wes-schaeffer-the-copywriter/) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Why business cards are "inert...actually, they're dead"
- Wall Street Journal cartoonist
- Why use comics/cartoons in your work to get any meeting
- Humor is insight
- A point of agreement is insight
- How to use contact marketing to deliver insight
- Call the executive assistant
- Get his/her email
- Multiple touches
- Send them content that highlights the recipient
- Make the packaging standout
- Has 1,600 cartoons with data insertion points ("wide personalization")
- "Deep personalization" involves creating a dossier on someone (by scraping or tools like Seamless AI) to send truly customized marketing information
- How to use visual metaphors
- From Playboy to the Wall Street Journal
- When the ideas hit him for the best cartoons
- Can take days to come up with an idea
- Was never trained as an artist
- Took a few live image sketch classes
- With charcoal
- Some in 15 seconds
- The importance of hands
- How to direct the eyes
- His reply to "Humor doesn't work in marketing!"
### Links Mentioned In This Interview With Direct Mail Marketing Expert, Stu Heinecke
- Founder of [Cartoonists](https://cartoonists.org)
- Get Stu Heinecke's books
- "[Get the Meeting!: An Illustrative Contact Marketing Playbook](https://amzn.to/2Eo0uuB)"
- "[How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing](https://amzn.to/2YXdYqm)"
- "[Drawing Attention: How to unleash the incredible power of cartoons in marketing, advertising, sales promotion, job search, VIP contact campaigns and more](https://amzn.to/35xGwt1)"
- "[Big Fat Beautiful Head: A book of cartoons by Stu Heinecke](https://amzn.to/2ScCAKL)"
- Follow [Stu Heinecke on X](https://twitter.com/bystuheinecke)
- Subscribe to Stu Heinecke's YouTube channel for more inspiration
- Visit [Stu Heinecke's home page](https://stuheinecke.com/)
- How to have Edgy Conversations with turn around specialist, Dan Waldschmidt
- Get Dan Waldschmidt's book, "[Edgy Conversations: How Ordinary People Can Achieve Outrageous Success](https://amzn.to/34qptYE)"
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
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 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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Win In the Attention Economy .
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## [How To Succeed Without Selling, Meet Diane Helbig](https://thesaleswhisperer.com/blog/diane-helbig)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jul 31, 2020
Sales is a verb, but you must learn as you go.
[Read more](https://thesaleswhisperer.com/blog/diane-helbig)
[](https://thesaleswhisperer.com/blog/brad-sugars)
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## [Pull Profits Out of a Hat With Action Coach Founder, Brad Sugars](https://thesaleswhisperer.com/blog/brad-sugars)
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Focus On What Never Changes In Business .
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