--- title: "Sue B Zimmerman: How Businesses Use Instagram To Grow Sales" description: Sue B Zimmerman discusses real tactics and strategies to make money with Instagram. Hear her top three platforms and how consistency leads to sales. image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/Sue%20Zimmerman%20-%20The%20Sales%20Podcast%20%23282.png --- [Skip to content](https://thesaleswhisperer.com/blog/sue-b-zimmerman#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 13, 2025 # Sue B Zimmerman: How Businesses Use Instagram To Grow Sales ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/sue-b-zimmerman) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/sue-b-zimmerman) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/sue-b-zimmerman) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/sue-b-zimmerman) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/sue-b-zimmerman) ## Watch your teenagers to determine where to market your business next   ***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)*** ## [Social Media Marketing Tips](https://thesaleswhisperer.com/blog/7-reasons-social-media-marketing-experts-are-broke) you'll learn in [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)... - Has started 18 businesses - Market, promote, amplify - Used to sell polliwogs as a young girl - Was teaching social media locally - Applied it to her retail business - Tried everything...including FourSquare and Animoto - Her teenage twin daughters told her about Instagram (follow the leads of your kids to see what is the next hot trend) - This was around 2012, and her retail sales blew up (jewelry, etc, in an affluent seasonal resort) - Loves teaching - Used to teach Pinterest, which is primarily a bookmarking site that creates backlinks - You don't share selfies on Pinterest - Instagram is more of an emotional pull and connection - Put your YouTube videos on Pinterest because the backlinks are so valuable [![Check out these tools I use and recommend. AI, SaaS, CRM, Landing Pages, Surveys, etc.  ](https://no-cache.hubspot.com/cta/default/443614/interactive-184983871077.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLqXobOjIOHBFHk%2Fpf%2BbFwtoMefqJB6fS97KkNmrkIZLr6bIElJejxi82hE4R5A1zWlCCgPTXhvlcrcF2lYCeki4hiO0u6xxxGE3I4ytAn3pDEdU4CS5puVEua3V8GtVSEGVRLqurewWr4M4Lwukx5tkVrAcgbjyP3MxTMpAmy07avFjJ3guwPWT25MSm4v4HppLqIXNs7b4Y2wSA%3D%3D&webInteractiveContentId=184983871077&portalId=443614) - Instagram is your digital magazine - There's a promise on the cover of a magazine - You buy the magazine to benefit from the promise on the cover - Stay in your lane, your niche on Instagram, which is why she has a business, a personal, and a team account on Instagram - Each serves a different purpose - The description of your photo—2,200 characters—doesn't have to match the image. Make it a micro-blog like her "**[The Instagram Expert](https://www.instagram.com/theinstagramexpert/)**" - Go deeper - The theory / philosophy of creating an effective funnel on Instagram - Match your business name to you - Have a good photo - Have a good logo - Have a good bio in a creative way, i.e. not your LinkedIn bio - A good URL with a good Call To Action - Not spammy or salesey - Provide value: inform, inspire, entertain - Nurture your leads, and you can eventually close big deals that started from your Instagram account - Sue B Zimmerman nurtures her leads with [**Ontraport**](https://ontraport.com/demo?orid=477363&opid=165) - Show up, hustle, and put in your time - You have to cross-pollinate with your leads who opt in - Include video on your blogs - Bring people back to your published content - Your site is your home base. It's what you own. - Published content is the site, while promotional content is social media. - You only need three promotional sites to do this right. You can't do everything right by being on every platform. - Meet your clients where they are - On "blog day," she treats it like a launch - Animated GIFs - Updates link in her Instagram bio - Goes live on Instagram at the same time each week (stays live for 24 hours) and 3x viewers on replay - Does not repurpose her videos. Wants followers to watch soon for fear of missing out - Everything she does feeds into her main goals. This is not all giggles. - They batch videos (6-10) with outfit changes, intros, outros, scripting, transcription, blog post creation - 6-10 hours per blog post - Makes it so good you come back for more - People make too little money because they complicate things - Show up consistently - Spends money on professional photos annually - Left Periscope and Snapchat - The magic is in the video - She'll go live on Facebook at the same time every two weeks - Play to your strengths. If you're an introvert, then create great written content. - It's okay to go live wherever you are to "take your followers with you" - Creates micro-groups of 15 on Instagram - Strive to surprise and delight - You can be an affiliate and recommend tools that make sense to grow your income - Take the **#SueBMadeMeDoIt challenge** - search it on Instagram - Let her know your favorite thing you learned on this - Tag **@SueBZimmerman** and **@SalesWhisperer** ## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast) - Get Sue B Zimmerman's [20-page guide on Instagram Strategy](http://suebzimmerman.com/guide) - [Follow Sue B Zimmerman](https://twitter.com/SueBZimmerman) on X - Subscribe to Sue B Zimmerman's YouTube channel - Enroll in [Sue B Zimmerman's "Ready. Set. Gram."](https://suebzimmerman.com/rsg/) lifetime access course ## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast - [Hire The Best Speaker](https://thesaleswhisperer.com/conference-speaker) for your sales meeting or marketing conference - [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms) - [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro. - [Apollo](https://apollo.grsm.io/whisper): Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo **PODCAST INFO:** - Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast) - Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL) - Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX) - YouTube: [https://www.youtube.com/@TheSalesWhispererWes](https://www.youtube.com/@TheSalesWhispererWes) **SUPPORT & CONNECT:** Check out the sponsors above; it’s the best way to support this podcast - Twitter: [https://x.com/fixerwes](https://x.com/fixerwes) - Instagram: [https://www.instagram.com/fixerwes](https://www.instagram.com/fixerwes) - LinkedIn: [https://www.linkedin.com/in/thesaleswhisperer/](https://www.linkedin.com/in/thesaleswhisperer/) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## Related posts [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [The Boss, Heather Havenwood, Shares How To Get It Done](https://thesaleswhisperer.com/blog/sexy-boss-heather-ann-havenwood) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Oct 17, 2016 Sell The Sizzle & Package Yourself To Win The Sale Sales Tips you'll learn in The Sales Podcast...... [Read more](https://thesaleswhisperer.com/blog/sexy-boss-heather-ann-havenwood) [![Butch Bellah: How To Hire Better Salespeople and Make More Sales — AI-powered sales insights from Wes Schaeffer, The Sales Wh](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/The-Sales-Podcast-Butch-Bellah-150.jpg?height=200&name=The-Sales-Podcast-Butch-Bellah-150.jpg)](https://thesaleswhisperer.com/blog/butch-bellah-sales-training) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Butch Bellah: How To Hire Better Salespeople and Make More Sales](https://thesaleswhisperer.com/blog/butch-bellah-sales-training) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Oct 08, 2015 Sales Hiring Tips you'll learn in this episode of The Sales Podcast... How to hire great... [Read more](https://thesaleswhisperer.com/blog/butch-bellah-sales-training) [![The Discipline of the Navy SEALs Helped Bruce Roberts In Business — AI-powered sales insights from Wes Schaeffer, The Sales W](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-33094901.jpg?height=200&name=pexels-33094901.jpg)](https://thesaleswhisperer.com/blog/navy-seal-bruce-roberts) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [The Discipline of the Navy SEALs Helped Bruce Roberts In Business](https://thesaleswhisperer.com/blog/navy-seal-bruce-roberts) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Dec 04, 2015 Sales Tips you'll learn in this episode of The Sales Podcast... At least 5 different ways to make... [Read more](https://thesaleswhisperer.com/blog/navy-seal-bruce-roberts) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-12T23:08:27.219Z", "datePublished" : "2025-06-13T14:36:27.000Z", "headline" : "Sue B Zimmerman: How Businesses Use Instagram To Grow Sales", "image" : [ "https://thesaleswhisperer.com/hubfs/_Podcast_Images/Sue%20Zimmerman%20-%20The%20Sales%20Podcast%20%23282.png" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/sue-b-zimmerman", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```