--- title: "Grow Your Sales For Free: How To Create Word of Mouth Marketing Part 2" description: Believe it or not, it's not just luck to generate word of mouth marketing. This is Part 2 of 3 and it pertains to architecture. image: https://thesaleswhisperer.com/hubfs/Blog-files/create_word_of_mouth_marketing_inbound_sales_classic_golden_arches.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/the-fundamental-processes-to-grow-your-sales-without-growing-your-staff-create-word-of-mouth-marketing-part-2#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 13, 2025 # Grow Your Sales For Free: How To Create Word of Mouth Marketing Part 2 ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/the-fundamental-processes-to-grow-your-sales-without-growing-your-staff-create-word-of-mouth-marketing-part-2) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/the-fundamental-processes-to-grow-your-sales-without-growing-your-staff-create-word-of-mouth-marketing-part-2) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/the-fundamental-processes-to-grow-your-sales-without-growing-your-staff-create-word-of-mouth-marketing-part-2) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/the-fundamental-processes-to-grow-your-sales-without-growing-your-staff-create-word-of-mouth-marketing-part-2) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/the-fundamental-processes-to-grow-your-sales-without-growing-your-staff-create-word-of-mouth-marketing-part-2) We're still discussing how one of my mentors, Roy H. Williams, documented how to create word-of-mouth advertising. Today we're looking at something that may be hard if you're a small business owner or locked into a long-term contract in your lease, but let's be real. If it were easy, everyone would do it, right? Do you want to follow the path of least resistance, or do you want to be able to dig deep and step up to the challenge when everyone else "hunkers down" and takes their bat and ball and glove and goes home to mommy? Good. So here's what you do: Create memorable architecture that makes everyone talk about you. For example, do you think it's an accident that McDonald's has huge golden arches at all of their locations? [![\

\You lose sales because you're PREDICTABLE.\\ \

\Learn how to stand out, differentiate, and \\FLIP THE SCRIPT\\ in the mind of every prospect.\\](https://no-cache.hubspot.com/cta/default/443614/interactive-190434884110.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJSE%2FAQp0QfPonVKXWVjERxHeAk3LmlxMof4rhRsMZ3fnehgoPpyNomlZ0SKwF%2FY5t0YGMvs1b9WJOdnjyIC3zsEUMONjWOeoIjSZav1rZ%2BDTgMV%2BHTZuJxhBitCNufch5qeXHy3lUaxC3LzhoJfp4gedOq9Gb9hUW%2BI83lxw0lGSCs1Y8U5jsCXfN7kk%2B%2BvyqGH7fjABjVXuFOokjSQasdZg%3D%3D&webInteractiveContentId=190434884110&portalId=443614) I guarantee you when giving directions, 99% of people that live within 2 miles of this McDonald's say - "When you pass the classic McDonald's on your right..." - "Look for the golden arches and then it's the next street on your left..." - "Look for the big neon chef guy on the old hamburgers sign and the dry cleaners is across the street." That's word-of-mouth marketing. > But Wes, I don't have $10,000 or $50,000 to make fancy signs. Are you crazy?" I feel your pain, and I have the prescription. Ready for it? Use your noggin! What can you do affordably that can make an impact? What if you're a music store? Could you get a $500 - $5,000 awning that looks like piano keys to make a lasting impression on the 500 - 5,000 cars that drive by your store every day?   ![Piano Store Awning – artificial intelligence consultant, Wes Schaeffer, The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/piano-store-awning.jpg?width=575&height=1053&name=piano-store-awning.jpg)Credit: [Sagittarius Dolly blog](https://sagittariusdolly.wordpress.com/2015/01/28/last-photos-of-a-piano-store-before-it-goes-out-of-business-january-16-2015/) What about custom canopies and tents for trade shows or city events like this for well under $1,000? (Not an affiliate link. Just an example.) Or maybe you keep a [live rattlesnake](https://www.yelp.com/biz_photos/dixie-chicken-college-station?select=dCzQi7h1h0CKE65tMpqO8w) in your bar as the Dixie Chicken does at my second alma mater, Texas A&M. (Note this is a Yelp review that a patron happily took and shared for free.) Or maybe you wrap your vehicle in a way that is...ahhh...memorable like this...   [![Toilet Truck The Saults Plumber – AI implementation expert, Wes Schaeffer, The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/toilet-truck-the-saults-plumber.png?width=582&height=334&name=toilet-truck-the-saults-plumber.png)](https://www.facebook.com/thesaultsplumber/)   Next, we'll look at how action/motion/kinetic energy can help you create [word-of-mouth marketing](https://thesaleswhisperer.com/blog/grow-your-sales-without-growing-your-staff-create-word-of-mouth-marketing-part-3). When you know your numbers, you'll know what you can invest in great architecture to create the word-of-mouth advertising that will produce a positive ROI for years—maybe even decades—to come. (You do know your numbers, right? Okay, okay. I'll write about the key numbers you need to track soon. Stand by.) If you think you're not worthy of creating such a buzz, you're not alone. Fully 40-70% of intelligent over-achievers suffer from [Imposter Syndrome](https://en.wikipedia.org/wiki/Impostor_syndrome). It's real, and it's really debilitating. It's the formal condition that describes what I call "you can't read the label from inside the bottle." [Get some help reading your label](https://thesaleswhisperer.com/ipa) before I raise the price at the end of the month. Now go sell something. [![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIZygPkHm0vokUjjfw8oOMsh25Q%2BEXrffJJXWBFQs7o11ZrFeBbO8XXQVE6vZoUIamXLTDJXNUdv8%2FqO71hU%2B6B%2FfM0yLeS%2FzHllXxG8A25pLcvLCpzmDHMkdciDQm848LcYoXPgEtdlo9fnnvvd2XB%2FTjzWKrxbxje9w%2FjwvdPzm1K9dvgMH0ziW5eqXlrFMkM%2FkChyed07jcRyaiVseqN&webInteractiveContentId=184500196010&portalId=443614) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## Related posts [![Are A Billion Facebook Friends Good? — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-3826337.jpg?height=200&name=pexels-3826337.jpg)](https://thesaleswhisperer.com/blog/are-a-billion-facebook-friends-good) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [Are A Billion Facebook Friends Good?](https://thesaleswhisperer.com/blog/are-a-billion-facebook-friends-good) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 On August 27, 2015, Mark Zuckerberg said Facebook had a billion people use Facebook in a single day... [Read more](https://thesaleswhisperer.com/blog/are-a-billion-facebook-friends-good) [![](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/yes%20Micah_Mitchell_on_The_Sales_Podcast_188.jpg?height=200&name=yes%20Micah_Mitchell_on_The_Sales_Podcast_188.jpg)](https://thesaleswhisperer.com/blog/kajabi-vs-infusionsoft-review) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [Kajabi vs. Keap For Your Membership Site and Online Training?](https://thesaleswhisperer.com/blog/kajabi-vs-infusionsoft-review) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 2026 Update From Wes Infusionsoft became Keap, and Keap is now part of Thryv. The software changed... [Read more](https://thesaleswhisperer.com/blog/kajabi-vs-infusionsoft-review) [![Microsoft Dynamics CRM vs. Keap CRM — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-632629.jpg?height=200&name=pexels-632629.jpg)](https://thesaleswhisperer.com/blog/microsoft-dynamics-crm-vs-infusionsoft) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [Microsoft Dynamics CRM vs. Keap CRM](https://thesaleswhisperer.com/blog/microsoft-dynamics-crm-vs-infusionsoft) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 BAM! "Microsoft Dynamics CRM? What tha...? Just say nooooooooo!!!!!" (First written Feb 24, 2017)... 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