---
title: The impact/distract gap
description: Hope is not a strategy. Princes don't ride in to save you. To make the business impact you need, eliminate distractions and focus on what you can impact.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-33974358.jpg
---

[Skip to content](https://thesaleswhisperer.com/blog/the-impact-distract-gap-how-to-make-the-business-impact-you-need#main-content)

[![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/)

- Work With Me
  
  Show submenu for Work With Me 
  
    - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
    - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
    - [HANK The AI](https://thesaleswhisperer.com/hank)
    - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
    - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
    - [Start](https://thesaleswhisperer.com/start)
    - [Blog](https://thesaleswhisperer.com/blog)
    - [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
  
  Show submenu for Podcast 
  
    - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)

Open main navigation

Close main navigation

- Work With Me
  
  Show submenu for Work With Me 
  
    - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
    - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
    - [HANK The AI](https://thesaleswhisperer.com/hank)
    - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
    - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
    - [Start](https://thesaleswhisperer.com/start)
    - [Blog](https://thesaleswhisperer.com/blog)
    - [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
  
  Show submenu for Podcast 
  
    - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
- [Get The Daily](https://thesaleswhisperer.com/daily)

[Get The Daily](https://thesaleswhisperer.com/daily)

 Jun 13, 2025

# The impact/distract gap

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/the-impact-distract-gap-how-to-make-the-business-impact-you-need) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/the-impact-distract-gap-how-to-make-the-business-impact-you-need) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/the-impact-distract-gap-how-to-make-the-business-impact-you-need) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/the-impact-distract-gap-how-to-make-the-business-impact-you-need) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/the-impact-distract-gap-how-to-make-the-business-impact-you-need)

Previously, I wrote about big, hairy,[audacious goals](https://thesaleswhisperer.com/blog/smart-goal-setting-bhags-are-hurting-you) and their negative impact on your business growth.

Today, let's look at how  to create a positive business impact in today's hyper-connected, distracted world of instant-gratification seekers.

## Building and sustaining a business requires effort

Wishing it were easier or hoping for a break is neither sustainable nor advisable as a business model. (See "[Hopium: The Best Drug For Sales Suicide")](https://thesaleswhisperer.com/blog/hopium-not-best-inbound-sales-tips) 

Far too many good businesses that were launched and run by good people fail because their hope gave them a false sense of security, and it distracted them from making the changes and taking the actions that were needed to grow.

It's like the anxious salespeople I see who ignore even looking at their phone while they surf around [LinkedIn](http://www.linkedin.com/in/thesaleswhisperer) thinking they'll find that one connection today that will put them over quota by next week. (Let me know how that works out for you.)

If there is a task you can start now that will make an impact on your business either immediately or is needed for the long-term growth and sustainability of your business, do it.

If it's only "possible" that you can make an impact, then chances are whatever you are doing will simply distract you from your future.

Impact or distract is a fact, Jack.

Now go do what needs to be done.

Or just **[contact me](https://thesaleswhisperer.com/meetings/wes15)** and we'll set a time to speak.

Market like you mean it. Now go sell something.

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI2Izzeey%2Bi1yaTh6pwoF8bOKUSS0IBdkCqqcTOQI%2FXXD9H5biuGOfgwrY4FdZvxGn06w9Dp6AZIN5NFupVB5IiRGIQdjs9%2B7Q90fC1UAbLC6cn0CFLimJELFJHUPL3pmJMRdRMJ0pLN%2B2FAxDk%2B%2FmUDqWDq8WuKMgReTog2j8l3CbrvGHyFm%2FlsDOkWWZM3PaSMkBL%2F1mgnx81ZHgLMPUi&webInteractiveContentId=184500196010&portalId=443614)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## Related posts

[![Prospect For Maximum Impact: How to Open a Sales Call — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-16212660.jpg?height=200&name=pexels-16212660.jpg)](https://thesaleswhisperer.com/blog/prospect-for-maximum-impact-how-to-open-a-sales-call)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Prospect For Maximum Impact: How to Open a Sales Call](https://thesaleswhisperer.com/blog/prospect-for-maximum-impact-how-to-open-a-sales-call)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

25,526 views and counting on YouTube. Prospecting over the phone is alive and well in 2023 and...

[Read more](https://thesaleswhisperer.com/blog/prospect-for-maximum-impact-how-to-open-a-sales-call)

[![How Speak Your Way to Profits — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-8761549.jpg?height=200&name=pexels-8761549.jpg)](https://thesaleswhisperer.com/blog/gary-genard-speaking)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [How Speak Your Way to Profits (Dr Gary Genard)](https://thesaleswhisperer.com/blog/gary-genard-speaking)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Aug 14, 2015

What you'll learn in this episode of The Sales Podcast... How to use humor in your talks and...

[Read more](https://thesaleswhisperer.com/blog/gary-genard-speaking)

[![](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/The%20Proven%20Secret%20To%20Master%20SEO%20With%20Matthew%20Woodward.png?height=200&name=The%20Proven%20Secret%20To%20Master%20SEO%20With%20Matthew%20Woodward.png)](https://thesaleswhisperer.com/blog/matthew-woodward-seo)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [The Proven Secret To Master SEO With Matthew Woodward](https://thesaleswhisperer.com/blog/matthew-woodward-seo)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Oct 07, 2019

The Human Side of SEO .

[Read more](https://thesaleswhisperer.com/blog/matthew-woodward-seo)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Wes Schaeffer",
    "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer"
  },
  "dateModified" : "2026-07-12T04:43:29.847Z",
  "datePublished" : "2025-06-13T14:35:44.000Z",
  "headline" : "The impact/distract gap",
  "image" : [ "https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-33974358.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://thesaleswhisperer.com/blog/the-impact-distract-gap-how-to-make-the-business-impact-you-need",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png"
    },
    "name" : "Fixer Wes"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#organization",
  "@type" : "Organization",
  "founder" : {
    "@id" : "https://thesaleswhisperer.com/#wes"
  },
  "legalName" : "TSW Group, Inc.",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png"
  },
  "name" : "The Sales Whisperer®",
  "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
  "url" : "https://thesaleswhisperer.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#website",
  "@type" : "WebSite",
  "name" : "The Sales Whisperer®",
  "potentialAction" : {
    "@type" : "SearchAction",
    "query-input" : "required name=search_term_string",
    "target" : {
      "@type" : "EntryPoint",
      "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}"
    }
  },
  "publisher" : {
    "@id" : "https://thesaleswhisperer.com/#organization"
  },
  "url" : "https://thesaleswhisperer.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#wes",
  "@type" : "Person",
  "alternateName" : "The Sales Whisperer",
  "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg",
  "jobTitle" : "Founder",
  "name" : "Wes Schaeffer",
  "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
  "url" : "https://thesaleswhisperer.com/about",
  "worksFor" : {
    "@id" : "https://thesaleswhisperer.com/#organization"
  }
}
```