---
title: The over under entrepreneurial mistakes
description: "Dream big but focus small. The killer of all entrepreneurial mistakes is the \"over under.\" Once you get over the over you'll to exceed the under A LOT!"
image: https://thesaleswhisperer.com/hubfs/tsw-custom/share/share-the-over-under-entrepreneurial-mistakes.jpg
---

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 Jan 28, 2018

# The over under entrepreneurial mistakes

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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Years ago I dabbled in the financial services industry. One of the selling points I always remembered was that the average investor overestimates what he can earn in a year and overestimates what he can earn in five.

That's why the average investor loses money in the stock market.

The same is true for the average entrepreneur that jumps into the deep end of the business-owning world. They think they've invented the newest bread-slicing mousetrap that will land them on the cover of Forbes in 90 days or less.

That's why the average small business goes under. It's #1 on the list of entrepreneurial mistakes.

There are lions and tigers and bears out here that will steal your picnic basket, make you take the long way over the mountain and even force you to jump into raging rivers filled with boulders and broken logs and whirlpools that will leave you ragged and worn and three days backward on a four day journey just to avoid getting eaten alive while.

All the while a reality TV crew films your every step hoping for their best, which means you are falling on your face.

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ3Qs1z0M%2Bqh3rArlbpNqm%2BbG%2BctQsl5Y0gFDvnI08KSMQWxPvSlQkPkH7TzheeGQngaj8MYKQGoupCXfOhdq5nuVs3Zbk%2FTwKNkb6H3t75gn%2B1skA1q2jIVJWtP4gUS2oUhaiO3ccUk%2Fpdpm7jLiBXeHcfcmqRBztnBNHieG0U0BY7wbTDpCI3ovkwLu35zo69VBZKtAmKhYUCKBIjLUqg&webInteractiveContentId=184500196010&portalId=443614)

Overnight sensations are *fantisimo* and I hope you achieve it the night you read this post.

One and three and five year sensations are pretty okay as well.

The nice thing about those is you have time to prepare to handle your success with grace, aplomb and acceptance.

I say "acceptance" because we are all more afraid of success than failure. But that's the subject of another post.

Here's wishing you a larger under than you thought your over would ever be, and the determination to stick it out under the under is over.

 Market like you mean it. Now go sell something.

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