---
title: Make Sales Hypnotically With Tony Lucero
description: Tony Lucero was raised by a single mom, joined the Air Force, got into direct sales, became a stage performing hypnotist...and that's not all.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/Tony%20Lucero%20on%20The%20Sales%20Podcast%20251.5.png
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Feb 16, 2021

# Make Sales Hypnotically With Tony Lucero

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## Discovery Is The First Step To Mastery

 

<iframe style="border-radius: 12px; margin: 0px auto; display: block;" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" xml="lang" src="https://open.spotify.com/embed/episode/4SNHmv8OIqjaMDhnCZVGGw?utm_source=generator" width="560" height="152" frameborder="0" allowfullscreen loading="lazy"></iframe>

## [Hypnotic Sales Tips](https://thesaleswhisperer.com/daily) you'll learn in [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- Mom was a single mom of 3 (she was married five times)so he joined the Air Force at 17
- His step-father was a negative influence that drove him to find solutions and not see the problems
- He realized he wasn't great at  being a follower
- Got into sales and entrepreneurship
- Sold Kirby vacuum cleaners (was a dirt-sucking salesman)
- Became a sales trainer and coach for sales hiring
- He wanted no limits to his income
- When he was 21, he learned about direct sales and residual income
- He "dabbled" in it for 15 years, and he learned about earning
- One night, he ended up in Vegas at a hypnosis comedy show and became a hypnotist for 10 years
- Learned about connecting and NLP and hypnotic *languaging*
- Now he's into "activation"
- #FAIL
- Listen to your heart
- Surround yourself with great people who believe in you
- Have a deep belief
- How to build a business that does $314 million
- Why you need to leave some "friends" behind to grow
- How to brand yourself to success
- How and why you need to be different
- How to find what differentiates you from the competition
- Why passion trumps expertise
- It's hard to write about yourself and promote yourself, but you must
- Why you can't sell when you're "hungry"
- Why we're all in sales and good at it
- Why you need to know your numbers
- The #1 best question to ask a spouse, your date, your prospects, or anyone to help make every sale

*[\[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]](https://thesaleswhisperer.com/podcast-guests)*

## [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- [Follow Tony Lucero on Instagram](https://www.instagram.com/iamtonylucero/)
- [Follow Tony Lucero on X](https://twitter.com/iamtonylucero)
- [Connect With Tony Lucero on LinkedIn](https://www.linkedin.com/in/tonylucero/)

## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast

- [Need a sales keynote? I’m Wes Schaeffer, The Sales Whisperer®. Start here.](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Book the Fit Call for 12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.
- [Apollo](https://apollo.grsm.io/whisper): Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

**PODCAST INFO:**

- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
- YouTube: [https://www.youtube.com/@TheSalesWhispererWes](https://www.youtube.com/@TheSalesWhispererWes)

**SUPPORT & CONNECT:** Check out the sponsors above; it’s the best way to support this podcast

- Twitter: [https://x.com/fixerwes](https://x.com/fixerwes)
- Instagram: [https://www.instagram.com/fixerwes](https://www.instagram.com/fixerwes)
- LinkedIn: [https://www.linkedin.com/in/thesaleswhisperer/](https://www.linkedin.com/in/thesaleswhisperer/)

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLL6wmbzG%2B2xS2lCnSXE04%2FAoqyc1PyJ5tyYlU5D%2Fmbdmj%2BUykyGB0wbLuGs77z5Nbta7UZDuGfAVzclw6f9hmaqWt4TW0MaMmHeyxFfee%2B4rI5S%2BE4%2Fn0f3uVF%2BSMTTdmNFe%2BIcaDRs%2FKZPbBVjlegTOCc1rZSMNF7LhFV764yqPEWoDmbC5IH0M3%2FE48xg6q%2FagSKqvVpdRq%2FTw%2BSb1yVD&webInteractiveContentId=184500196010&portalId=443614)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[![Jeff Giagnocavo: Raise Your Prices 5x & Close 70% of Clients On the First Visit on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. ](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/Jeff%20Giagnocavo%20The%20Sales%20Podcast%2085.jpg?height=200&name=Jeff%20Giagnocavo%20The%20Sales%20Podcast%2085.jpg)](https://thesaleswhisperer.com/blog/jeff-giagnocavo)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Jeff Giagnocavo: Raise Your Prices 5x & Close 70% of Clients On the First Visit](https://thesaleswhisperer.com/blog/jeff-giagnocavo)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Sep 08, 2014

About Today's Guest on The Sales Podcast In 2002, Jeff Giagnocavo was was the youngest /...

[Read more](https://thesaleswhisperer.com/blog/jeff-giagnocavo)

[![Get More Publicity With Hollywood Media Coach TeeJ Mercer — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-19163880.jpg?height=200&name=pexels-19163880.jpg)](https://thesaleswhisperer.com/blog/teej-mercer-the-reality-tv-coach-publicist)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Get More Publicity With Hollywood Media Coach TeeJ Mercer](https://thesaleswhisperer.com/blog/teej-mercer-the-reality-tv-coach-publicist)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Feb 16, 2016

Get Free Publicity and Get Yourself Booked Nationwide PR Tips you'll learn in this episode of The...

[Read more](https://thesaleswhisperer.com/blog/teej-mercer-the-reality-tv-coach-publicist)

[![Ace Chapman: Why Start a Business When You Can Buy a Business — AI-powered sales insights from Wes Schaeffer, The Sales Whisp](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-6956183.jpg?height=200&name=pexels-6956183.jpg)](https://thesaleswhisperer.com/blog/ace-chapman-buys-businesses)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Ace Chapman: Why Start a Business When You Can Buy a Business](https://thesaleswhisperer.com/blog/ace-chapman-buys-businesses)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Oct 12, 2015

Business Buying Tips you'll learn in this episode of The Sales Podcast... What to look for in a...

[Read more](https://thesaleswhisperer.com/blog/ace-chapman-buys-businesses)

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