---
title: What You Must Do to Monetize Social Media Advertising, Traci Reuter
description: Facebook is out of inventory. LinkedIn is still tough. Instagram is great for some. Traci Reuter explains where to start making money on social media ads.
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---
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Aug 24, 2019
# What You Must Do to Monetize Social Media Advertising, Traci Reuter
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## How To Advertise on Social Media Today
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Social Media Marketing Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Runs nearly $4 million in ad spend
- All businesses can benefit from Facebook advertising
- She's not a big fan of LinkedIn ads
- LinkedIn is good for old school outreach
- You need to have a system to follow-up with your prospects
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIhvP%2BqwdbNd%2F%2BM2F94tYbSzmB2a%2FUsH3%2BGMrJ%2Bw47DdpcwJvxIOzKUsGFDMe9N7B0dupGd4dekc8dWj80w6%2Bo3Jw1iD%2B2MHj4KNd8oE0hiMyuZEq2iGc0P8w6oL%2FyA%2Bw2Wv3%2Fpde5n3PqV%2BAo%2BWzFB%2BioHamd0IZ58XBaBvvIB8HRHTPCxdOIzFnDtItscb%2Fc78ML3DfrB&webInteractiveContentId=178194433547&portalId=443614)
- Prospects are distracted due to the noise in the marketing world today
- Are there too many ads?
- Facebook is out of inventory
- Ad costs are increasing
- You need a strategy
- Change your ads for the platform
- People follow brands on Instagram
- Emojis and hashtags make more sense on Instagram
- Have great images on Instagram ads
- Start with Instagram
- You can run ads on Instagram without an Instagram account from Facebook
- These platforms change almost daily
- Data collection is priceless, so don't feel bad about investing in advertising that may not work exactly as you hoped
- Spend some of your own money to learn
- The 3 Pillars To Successful Social Ads
- Tactics change but strategies don't
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Get her free offer for The Sales Podcast listeners at [Sunlight Digital](https://www.sunlight.digital/)
- Facebook: [https://www.facebook.com/SunlightDigital](https://www.facebook.com/SunlightDigital)
- Instagram: [https://www.instagram.com/sunlightdigitalagency/](https://www.instagram.com/sunlightdigitalagency/)
- Twitter: [https://twitter.com/SunlightAgency](https://twitter.com/SunlightAgency)
- YouTube: https://www.youtube.com/@SunlightAgency
- LinkedIn: [https://www.linkedin.com/in/tracireuter/](https://www.linkedin.com/in/tracireuter/)
- [Listen to Bob Burg](https://thesaleswhisperer.com/blog/bob-burg-professional-persuasion), author of "[Endless Referrals](https://amzn.to/2Jn7wDa)," on The Sales Podcast
- Do Facebook advertising for $1 per day with [Dennis Yu](https://thesaleswhisperer.com/blog/dennis-yu-facebook-marketing)
**PODCAST INFO:**
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
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**SUPPORT & CONNECT:** Check out the sponsors above; it’s the best way to support this podcast
- Twitter: [https://x.com/fixerwes](https://x.com/fixerwes)
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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/mark-evans)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Raise Your Standards To Build 7-Figure Sales, With Mark Evans](https://thesaleswhisperer.com/blog/mark-evans)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Feb 04, 2020
The 7 Questions To Ask Your Salespeople Weekly
[Read more](https://thesaleswhisperer.com/blog/mark-evans)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Dan Kuschell | Move Beyond The Transaction To Grow Sales](https://thesaleswhisperer.com/blog/dan-kuschell)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Size (of your list) doesn't matter .
[Read more](https://thesaleswhisperer.com/blog/dan-kuschell)
[](https://thesaleswhisperer.com/blog/jordan-mederich)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Launch Your Business In a Day, With Jordan Mederich of DropFunnels](https://thesaleswhisperer.com/blog/jordan-mederich)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jul 07, 2022
"Keep the main thing the main thing." \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/jordan-mederich)
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