---
title: Travis Chambers Shares How To Make Scalable Social Videos
description: Travis Chambers helps you make a big splash with big videos on social media. Hear the one thing you must get right to get your word out with online video.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/Travis%20Chambers%20-%20The%20Sales%20Podcast%20%23290.png
---

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 Jun 13, 2025

# Travis Chambers Shares How To Make Scalable Social Videos

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## You must get these two things right to grow your sales with scalable social videos

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/7JAQNOV9YqrvlYYaqlaEzm?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***

## [Social Media Video Marketing Tips](https://thesaleswhisperer.com/daily) you'll learn in [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- Selling at scale
- Large-production videos
- Run them as ads on Facebook and YouTube and test them with the credit cards of the buyers!
- Makes assumptions when making the video about what is on the mind of the customer
- For example, Nerd skin care company, they assumed 
    - customers want all natural
    - that the active ingredient of typical cream is bad
    - that it's better to activate your own body's defenses
- Do the same thing with images in your ads
- Send them to your home page
- Sometimes volume and reach is more important than specificity in your ads
- You're charged a lot of money to reach a hyper-targeted segment
- Viewers will self-select with video ads
- Use retargeting to get back in front of prospects and present your other points to bring them back
- Digital ad spending has overtaken traditional advertising
- You need to get their attention, but you also need to build a relationship
- Create a powerful message
- Tell a memorable story
- Don't underestimate the value of entertainment and shock value
- Focus on the sale, ultimately, over being creative
- Video doesn't have to always be expensive
- The most important aspect of your video ad is your writing
- Don't try too hard
- They used to make TV-oriented videos, but now they're doing more video with spokespeople
- They are abandoning the viral, big, crazy ads
- Lots of ads in the newsfeed vs. the right column with an auto-play and a "Learn More" button
- Then remarket in that newsfeed
- Include closed captioning (over 60% of videos are watched on silent mode)
- His biggest success has been with 3-5 minute video ads
- With a TV commercial, you have more time to be more cinematic and develop the story
- With digital advertising, you need more energy
- With a spokesperson, there needs to be a gimmick

## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Visit [**Travis Chamber's**](http://chamber.media) home on the web

## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast

- [Need a sales keynote? I’m Wes Schaeffer, The Sales Whisperer®. Start here.](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Book the Fit Call for 12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.
- [Apollo](https://apollo.grsm.io/whisper): Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

**PODCAST INFO:**

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## Related posts

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[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Smartphone…Camera…ACTION! How To Do Video Marketing](https://thesaleswhisperer.com/blog/easy-video-marketing)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

How's this new economy treating you? The government tells us the great recession ended in 2009 so...

[Read more](https://thesaleswhisperer.com/blog/easy-video-marketing)

[![Meet Video Marketing Expert Ian Garlic On The Sales Podcast](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/The_Sales_Podcast_Ian_Garlic_180.png?height=200&name=The_Sales_Podcast_Ian_Garlic_180.png)](https://thesaleswhisperer.com/blog/ian-garlic-inbound-marketing-video-storytelling-180)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Meet Video Marketing Expert Ian Garlic On The Sales Podcast](https://thesaleswhisperer.com/blog/ian-garlic-inbound-marketing-video-storytelling-180)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Mar 08, 2016

Develop Your Inbound Sales and Marketing Tao Video Marketing Tips you'll learn in this episode of...

[Read more](https://thesaleswhisperer.com/blog/ian-garlic-inbound-marketing-video-storytelling-180)

[![Owen Hemsath Teaches How To Master Video Marketing — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-8370811.jpg?height=200&name=pexels-8370811.jpg)](https://thesaleswhisperer.com/blog/owen-hemsath-video-marketing)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Owen Hemsath Teaches How To Master Video Marketing](https://thesaleswhisperer.com/blog/owen-hemsath-video-marketing)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Sep 30, 2015

Sales Tips you'll learn in this episode ofThe Sales Podcast... How to leverage the explosive growth

[Read more](https://thesaleswhisperer.com/blog/owen-hemsath-video-marketing)

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