--- title: Trust but verify or die description: People are funny...but missing deadlines that cause you to lose sales is not funny. While you need to leverage the expertise of others to grow, be careful. image: https://thesaleswhisperer.com/hubfs/Blog-files/Trust_but_verify_or_die.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/trust-but-verify-or-die#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 13, 2025 # Trust but verify or die ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/trust-but-verify-or-die) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/trust-but-verify-or-die) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/trust-but-verify-or-die) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/trust-but-verify-or-die) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/trust-but-verify-or-die) In the Air Force I learned that you can delegate authority but you cannot delegate responsibility.  What that means is that you own the outcome of the mission, whether it's attacking an enemy target or launching a new website or taking a new product to market. Contractors and even employees will rarely if ever have the passion and conviction you have for your business, but you need good people to help you grow. However, it's better to work longer hours or delay the launch than to bring on the wrong people in haste. Hire slow. Fire fast. Always be recruiting. Give everyone you think is a solid candidate a personality assessment. When you bring them on, do so on a trial basis and let them know you have high expectations.  Give them the assignment with deadlines and trust they can hit those deadlines...but verify they are hitting them early and often.  Few in this world are as optimistic, determined, and focused as you on getting things done. If they were, they would've started their own business.  So realize you are hiring a semi-focused, distracted, doer-of-the task-that-needs doing who must be lead, supervised, coached, mentored, and sometimes prodded to complete the mission on time, under budget, correctly, and without errors. If you are not a people person, this will be hard.  If you simply turn them loose on your business, it will be even harder because people need to be lead.  Learn to be a tough but fair leader if you are to succeed in bringing your dream to life.  Now go sell something. [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## Related posts [![What do you call a ring of $100 bills? — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-29579755.jpg?height=200&name=pexels-29579755.jpg)](https://thesaleswhisperer.com/blog/what-do-you-call-a-ring-of-100-bills) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [What do you call a ring of $100 bills?](https://thesaleswhisperer.com/blog/what-do-you-call-a-ring-of-100-bills) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 [Read more](https://thesaleswhisperer.com/blog/what-do-you-call-a-ring-of-100-bills) [![Sales Superhero Secret Number One | Eat Dessert First — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-1888014.jpg?height=200&name=pexels-1888014.jpg)](https://thesaleswhisperer.com/blog/sales-superhero-secret-number-one-eat-dessert-first) [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [Sales Superhero Secret Number One | Eat Dessert First](https://thesaleswhisperer.com/blog/sales-superhero-secret-number-one-eat-dessert-first) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Sales Superhero Secret Number One The great sales trainers and business consultants know this and... 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