---
title: The Two Key Entrepreneurial Skills You Need Now To Grow Sales
description: Entrepreneurial skills are easy to define but tough to master. Start with these two and you'll be on your way to realizing your sales and business goals.
image: https://thesaleswhisperer.com/hubfs/Blog-files/Two%20Reasons%20People%20Dont%20Do%20Business.jpg
---

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 Jun 13, 2025

# The Two Key Entrepreneurial Skills You Need Now To Grow Sales

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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(First published 2/15/15) Do you want to be a success as an entrepreneur?

Do you have that entrepreneurial bug but you're not sure how to start?

Here are the **entrepreneurial skills** you need to become a success in business:

1. Ignorance.
2. Courage.

That's it.

Here are the two main ways they both apply to you:

1. Stop over-analyzing everything, so you can...
2. Jump in!

That's right.

Stop putting on sunscreen and checking the pH level of the pool and running the net across the surface to get the leaves and dead bees out and stop scrubbing the little green slime on the tile on the deep end of the pool and jump in and start swimming.(**[Check out my post on swimming 3.5 miles across Tampa Bay](https://thesaleswhisperer.com/blog/ever-panicked-3-mile-swim)** to see I know a thing or two about jumping in the deep end.)

This is so vital to your success that Seth Godin created "**[The Ship It Journal Five Pack](https://www.amazon.com/gp/search/ref=as_li_qf_sp_sr_il_tl?ie=UTF8&tag=thesalwhi-20&keywords=the%20shipit%20journal&index=aps&camp=1789&creative=9325&linkCode=xm2&linkId=86be23416670fe1b676b343f27044299)**."

 

[![Join the new Inner Circle](https://no-cache.hubspot.com/cta/default/443614/interactive-121509080418.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJtlMiKraeublPClg70o6VS3l6WDUCpyukIHRxBu5BIiEU0n3z3o9h27lOzL%2B3z3AyHci7M6XmbIUo1R2dj3KQ3Yy%2FWXdaU4aL%2B7I8t6bjLyB%2FX8Xb%2FSbn%2FxxLHPozemPn%2B5rG2xwxz4LoeDJF8sVA8aO0gDZzwP6t%2BBU65Fa98l3xyhwdU4zKFvVVnl5IuImCcVS6E0R5gmL5vyCeM6g%3D%3D&webInteractiveContentId=121509080418&portalId=443614)

 

## Launch With Your MVP

In the world of product development, it's called the MVP—Minimum Viable Product.

What that means is don't ask yourself how much you need to add to your product in order to launch.

Rather, ask yourself how much you can remove and still have a valuable product.

This is so vital to your success that Mark Zuckerberg's slogan at **Facebook** is

> Move fast and break things."

(I improved that saying a bit.) 

[![Infusionsoft featured on The Sales Podcast with generative AI consultant, Wes Schaeffer, The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/Hire_The_Best_Speaker/Infusionsoft-ICON14-Breakout-Session-Sales-Training-Speaker-1.jpg?width=500&height=375&name=Infusionsoft-ICON14-Breakout-Session-Sales-Training-Speaker-1.jpg)](https://thesaleswhisperer.com/blog/two-key-entrepreneurial-skills-you-need-now)

 

What's that?

You think you'll be ready when you finish your business plan because some dude with an MBA—and 6-figures in student loan debt—told you so?

Most entrepreneurs just need a one-page business plan—and hopefully, there are a lot of pictures on that one page!

(Wanna see a million-dollar business plan on a napkin? Check out the Ryan Deiss "Million Dollar Napkin." It's simple. It's classic. It's worth $1,000,000 and then some.)

 

[![Ryan Deiss Million Dollar Napkin – AI sales strategist, Wes Schaeffer of The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/Ryan-Deiss-Million-Dollar-Napkin.jpg?width=500&height=514&name=Ryan-Deiss-Million-Dollar-Napkin.jpg)](https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/ryan-deiss-million-dollar-napkin-292x300.jpg) **Ryan Deiss Million Dollar Napkin**

 

[![Join the new Inner Circle](https://no-cache.hubspot.com/cta/default/443614/interactive-121509080418.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJtlMiKraeublPClg70o6VS3l6WDUCpyukIHRxBu5BIiEU0n3z3o9h27lOzL%2B3z3AyHci7M6XmbIUo1R2dj3KQ3Yy%2FWXdaU4aL%2B7I8t6bjLyB%2FX8Xb%2FSbn%2FxxLHPozemPn%2B5rG2xwxz4LoeDJF8sVA8aO0gDZzwP6t%2BBU65Fa98l3xyhwdU4zKFvVVnl5IuImCcVS6E0R5gmL5vyCeM6g%3D%3D&webInteractiveContentId=121509080418&portalId=443614)

 

## Keep It Simple and Keep Moving

To succeed as an entrepreneur, you need to keep it simple because you can't know everything. You can't "cover all your bases."

You probably won't be able to see the finish line.

That's okay.

It's like driving your car at night.

As long as your lights are on and you can safely cover the distance that is visible, and you're headed in the right direction, keep going. (And if you're going through Hell, don't stop!)

![headlight carson-masterson-snLCRc7ByI4-unsplash](https://thesaleswhisperer.com/hs-fs/hubfs/headlight%20carson-masterson-snLCRc7ByI4-unsplash.jpg?width=640&height=427&name=headlight%20carson-masterson-snLCRc7ByI4-unsplash.jpg)

<https://thesaleswhisperer.com/blog/two-key-entrepreneurial-skills-you-need-now>

**Related Article: [Motion Beats Meditation](https://thesaleswhisperer.com/blog/three-classes-of-mankind-motion-beats-meditation/)**

Find your niche.

Follow the money.

(Hopefully, this path makes you happy, but the key to being happy is helping other people get what they want to be happy. Provide a product or service that you know others want or need and are willing to pay for, and you'll succeed.)

If you don't want to be treated "like everyone else," you cannot be afraid to stand out from the pack.

You must embrace being remarkable in your marketing and in your actions.

In today's global, mobile, social, inter-connected, always-on, work-from-anywhere economy, you can make as much money as you want if you'll state it, claim it, and get to work. (See how **[Mara Glazer made $10,000 per client](https://thesaleswhisperer.com/blog/mara-glazer-marketing)** because that's what she wanted to earn and how Mike Rowe and I believe in Work Jeans therapy as the best treatment to cure poverty.)

So pick your niche and stand out. **You must get noticed!**

Otherwise, how will those people you are hoping to serve find you? If they can't find you they can't pay you. If you don't get paid you can't help and serve more people.

 

[![Join the new Inner Circle](https://no-cache.hubspot.com/cta/default/443614/interactive-121509080418.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJtlMiKraeublPClg70o6VS3l6WDUCpyukIHRxBu5BIiEU0n3z3o9h27lOzL%2B3z3AyHci7M6XmbIUo1R2dj3KQ3Yy%2FWXdaU4aL%2B7I8t6bjLyB%2FX8Xb%2FSbn%2FxxLHPozemPn%2B5rG2xwxz4LoeDJF8sVA8aO0gDZzwP6t%2BBU65Fa98l3xyhwdU4zKFvVVnl5IuImCcVS6E0R5gmL5vyCeM6g%3D%3D&webInteractiveContentId=121509080418&portalId=443614)

 

What are some ways to stand out?

- Outrageous marketing. (Check out my **[Private Sales Training](https://thesaleswhisperer.com/daily)** program.) 
    - Send X-Rays and peanuts and trash cans and shoes (actually, one shoe) to your top prospects to secure appointments.
    - Send handwritten notes. (Crazy that this is now "outrageous," but they do stand out.)
- Implement multi-step, multi-media follow-up sequences and automate them. (**[Get a demo of what I use to automate my sales and marketing](https://thesaleswhisperer.com/best-crms)**.)
- Write a blog and write from the heart.
- Bust out your iPhone or Android, film yourself walking and talking, and make a video "sales letters" you can upload to YouTube for free and embed in an email or on a blog and send a blast to your list and make a sale online.
- Use that same iPhone to record lots of testimonials of your happy clients. 
    - If you can't get a video, at least include a photo of your client with their testimonial.
    - Or get their voice recorded on a conference call.
    - At least get it in an email.
- Get better business cards. Use both sides and have a call to action on them. Check out my "coin" business card. They cost over $3 a piece to make, so I don't give them to just anyone, but the people I do give them never to throw it away. That builds top-of-mind awareness.

[![Open Relationships Close The Sale Coin – generative AI consultant, Wes Schaeffer – The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/open_relationships_close_the_sale_coin.jpg?width=500&height=374&name=open_relationships_close_the_sale_coin.jpg)](https://thesaleswhisperer.com/blog/two-key-entrepreneurial-skills-you-need-now)

- Give public speeches. (Check out my closing session at TEDx Temecula in Nov 2013.)

<iframe style="margin: 0px auto; display: block;" xml="lang" src="https://www.youtube.com/embed/EKrRjkPmjOI" width="560" height="315" frameborder="0" allowfullscreen></iframe>

 

These are just a few ideas.

Here's the kicker: none of these are "impossible," but doing them all in concert with one another to build a wide funnel that creates self-screened prospects that come to your door ready to buy **IS DANG HARD!**

**But you can do it over time IF you get started.**

If you don't know how to [**write good sales copy**](https://thesaleswhisperer.com/blog/copywriting-101/), but you're not afraid to record your voice on your smartphone using one of the countless free or inexpensive apps, record yourself during your daily commute or on the way to see a client or while you're waiting in the minivan to pick up the kids from their practice and hand that file to someone your find on Fiverr or Odesk.

 

[![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJDTnbSeGW9kzzCenwVqlFLvnPC79qkzCWhfgImanZGrNVnZyyCj7oCARKmMSy%2F8jW1I9DQrWn8C9XqQLrFGtKQRlhAQ4KJi4y6MGjZM7%2BtWzU%2B%2B1FAQFm9R%2BvZFS6AuBwEVlkHWpCkCJRHzs0wbSOp5KNRPl7%2BMY3NlBiAPmW4KFmAEwwYTIkr1iQSz%2Buuxfo8JKQYGWVW&webInteractiveContentId=178194433547&portalId=443614)

 

You now have a document you can edit and paste into a blog to create a blog post fast and easily, and you don't have to fret about grammar or spelling or punctuation or run-on sentences…as you can tell here!

It's okay to write the way you speak, so go ahead and speak to write.

Heck, you could then take that audio file and create a podcast out of it. (Check out **[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)** for some motivation.)

Or get REALLY creative and film yourself with that smartphone of yours and share the video, strip out the audio for a podcast, and have it transcribed, so you have the written word with both. BAM!

If you don't know anything about **[SEO](https://thesaleswhisperer.com/blog/kyle-roof)** or **[paid marketing like SEM or PPC](https://thesaleswhisperer.com/blog/what-is-sem-ppc-cpc-cpm/),** that's fine.

Start writing and tagging what you write and submitting it to popular blogging sites like blogger.com, wordpress.com, even add it to your Facebook or Substack or Medium or LinkedIn profile, and let others comment on it.

That will get you some eyeballs, which will get you opt-ins, which will get you prospects, which will lead to sales.

If you don't know how to "market outrageously," but you're not afraid to pick up the phone, then do that and let your passion carry you to the next level.

**Books to Read On Outrageous Marketing:**

- **[Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts](https://www.amazon.com/gp/product/1885167733/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=thesalwhi-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=1885167733&linkId=c7414586f92748f686892890b883ca1a)**
- **[Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising](https://www.amazon.com/gp/product/0982379315/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=thesalwhi-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=0982379315&linkId=d775175f73925af32ccf47a3921ae257)**

Eventually, you'll need to implement systems and processes to automate the simple things to enable you to spend more time on money-making things.

And forget that myth about "work on your weaknesses."

**B.S!!**

**Work on your strengths.** Do what you do best and *[**outsource the rest**](https://thesaleswhisperer.com/best-crms).*

Now get to work and remember, life is good. It's *gooder* when you're selling.

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJKOGsV1s7JT3FrAfVsEXATh%2BesQAuVm%2Ba%2F3lfRMy6Y3pNgTlCqb1jXRSImftN7gE%2FtcH323YFOY%2FJ7rgMgr5jor1wXwDh0QNGxGCKq9dgJ5oHKFiXrrG1vwxHLA1FN3veboWgzFWv%2F6rlEuJWs%2FsHTlnfs0Mk8oxdMGmFCBLOo6Qfu28%2FvcMjbip3LPSaSUmahJnH3M1kVkoF8i7iwhJEa&webInteractiveContentId=184500196010&portalId=443614)

[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## Related posts

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[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [How to Leverage the Amazing Power of Selling Without Selling](https://thesaleswhisperer.com/blog/how-to-leverage-the-amazing-power-of-selling-without-selling)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

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[Read more](https://thesaleswhisperer.com/blog/how-to-leverage-the-amazing-power-of-selling-without-selling)

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[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Small Business Doubled Their Sales in Under 90 Days With Infusionsoft](https://thesaleswhisperer.com/blog/small-business-doubled-their-sales-in-under-90-days-with-infusionsoft)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

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Family-Owned Business Grows Sales 149% in 90 Days! Now, obviously you wouldn't be reading this if...

[Read more](https://thesaleswhisperer.com/blog/small-business-doubled-their-sales-in-under-90-days-with-infusionsoft)

## [How To Reach B2B Influencers On The Phone To Make Every Sale](https://thesaleswhisperer.com/blog/how-to-reach-b2b-influencers-by-phone-make-every-sale)

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 Jun 13, 2025

Decision-makers Are People, Too For over a decade, I put food on the table for a growing family by...

[Read more](https://thesaleswhisperer.com/blog/how-to-reach-b2b-influencers-by-phone-make-every-sale)

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