---
title: Two Reasons People Don't Buy From You
description: There are only two reasons People Don't Buy From You. If you were arrested for being in sales, would there be enough evidence to convict you.
image: https://thesaleswhisperer.com/hubfs/Hire_The_Best_Speaker/People_dont_do_business_with_you_for_one_of_two_reasons__They_havent_heard_of_you...or_they_have..jpg
---

[Skip to content](https://thesaleswhisperer.com/blog/two-reasons-people-dont-buy-from-you#main-content)

[![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/)

- Work With Me
  
  Show submenu for Work With Me 
  
    - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
    - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
    - [HANK The AI](https://thesaleswhisperer.com/hank)
    - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
    - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
    - [Start](https://thesaleswhisperer.com/start)
    - [Blog](https://thesaleswhisperer.com/blog)
    - [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
  
  Show submenu for Podcast 
  
    - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)

Open main navigation

Close main navigation

- Work With Me
  
  Show submenu for Work With Me 
  
    - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
    - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
    - [HANK The AI](https://thesaleswhisperer.com/hank)
    - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
    - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
    - [Start](https://thesaleswhisperer.com/start)
    - [Blog](https://thesaleswhisperer.com/blog)
    - [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
  
  Show submenu for Podcast 
  
    - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
- [Get The Daily](https://thesaleswhisperer.com/daily)

[Get The Daily](https://thesaleswhisperer.com/daily)

 Jun 13, 2025

# Two Reasons People Don't Buy From You

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/two-reasons-people-dont-buy-from-you) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/two-reasons-people-dont-buy-from-you) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/two-reasons-people-dont-buy-from-you) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/two-reasons-people-dont-buy-from-you) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/two-reasons-people-dont-buy-from-you)

Selling is not that hard:

1. Find an itch you can scratch.
2. Scratch better than they've ever been scratched.
3. Get the "scratchees" to  share their experience.
4. Rinse. Wash. Repeat.

At the end of the day people don't do business with you for one of two reasons:

1. They haven't heard of you.
2. They have heard of you.

If you're struggling with #2, get yourself a good reputation manager, a customer-service consultant, an operations manager, or all of the above and fix yourself.

If you're struggling with #1, you're not alone.

Most business owners are not good at tooting their own horns. But if you don't toot it, who will?

People don't just buy something from you and run out and tell the world.

Heck, most buyers forget their salesperson before they get to their car.

If you provide $1 of value for $1 of cost to the customer, is that newsworthy or "Facebookable?"

If you provide $10 of value for $1 of cost to your customers, don't you think they'll shout it from the rooftops? 

While they probably will, you can't assume they will, which is why you need a process for gathering testimonials and referrals.

[![Join the new Inner Circle](https://no-cache.hubspot.com/cta/default/443614/interactive-121509080418.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIXNRIlBxrG%2Bjfw1T33gsdlPfGDqspQ6pm7ffyggmJYYAv9EqlFBoD2mKidSTnBmQBjIgL87mdroFkTjktzRT5SicmZ0l47fS1EcrTBj%2F%2B6VAAw5LcCA52ynVPEoGab85pwrxnQAY%2BeM1yT%2FQu64UexnACyewY3NGp79RFjsyNEa6gq%2Bujo7I0Y0iMEL5BaT2LVXQ8ZmIlJuj6TMTgQAQ%3D%3D&webInteractiveContentId=121509080418&portalId=443614)

Leave nothing to chance, including your advertising and marketing, which includes referrals and testimonials.

While SEO and social media marketing are still viable means to generate inbound marketing leads, in 2017 and beyond it's tougher, slower, and less-effective than ever, which is why you must master SEM (Search Engine Marketing), PPC (Pay Per Click) Advertising, and that includes buying ads on social media platforms such as Facebook, Twitter, LinkedIn, YouTube, Snapchat, Instagram, etc.

This is good news and bad news.

It's bad news because this is work.

It's good news because your competition won't do the work.

But it can be daunting to do this work on your own. It can be confusing, frustrating, and even overwhelming to learn something new, spend the money and time, measure it, tweak it, and do it again all while keeping your existing business going,

Which is why you shouldn't do it alone.

Jesus sent His apostles out two-by-two.

Who is standing by your side, watching your back, and giving you a hand and an encouraging word along your journey?

 

 Market like you mean it. Now go sell something.

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJRJMDw72ncBjNd5uvQ3ao42nJgfGczYOQ9cO%2FtarZHTt4DYoWt0L6zVPmgLDSirJuoexcKqJ79CIoSn8raz0f%2FS2YpJKk%2F53%2B61rqlzAzUQ8cx6f%2B4%2BylqYCgbu6q5i3kdNUjTs9%2FtaWJNW1ZmoPgZ%2BhY5Xobux10x6wviFEOHMUDDhstRJwhulpTtpjECsPeBNwh%2ByPkjKHxrqttJwDei&webInteractiveContentId=184500196010&portalId=443614)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## Related posts

[![](https://thesaleswhisperer.com/hs-fs/hubfs/toot%20your%20own%20horn%20Wes%20Schaeffer%20The%20Sales%20Whisperer.jpg?height=200&name=toot%20your%20own%20horn%20Wes%20Schaeffer%20The%20Sales%20Whisperer.jpg)](https://thesaleswhisperer.com/blog/deliver-a-powerful-message-in-a-powerful-manner)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Toot Your Own Horn Or There Is No Music](https://thesaleswhisperer.com/blog/deliver-a-powerful-message-in-a-powerful-manner)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

The year: 1991.

[Read more](https://thesaleswhisperer.com/blog/deliver-a-powerful-message-in-a-powerful-manner)

[![](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/Dating_Sales_Pipeline%20yes-4-Jun-05-2026-11-44-56-8666-PM.jpg?height=200&name=Dating_Sales_Pipeline%20yes-4-Jun-05-2026-11-44-56-8666-PM.jpg)](https://thesaleswhisperer.com/blog/how-to-sell-on-linkedin)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [How To Sell On Linked In...& Date Better](https://thesaleswhisperer.com/blog/how-to-sell-on-linkedin)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Well here we are.

[Read more](https://thesaleswhisperer.com/blog/how-to-sell-on-linkedin)

[![The #1 mortal sin of marketing is... — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-3704953.jpg?height=200&name=pexels-3704953.jpg)](https://thesaleswhisperer.com/blog/the-mortal-sin-of-marketing)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [The #1 mortal sin of marketing is...](https://thesaleswhisperer.com/blog/the-mortal-sin-of-marketing)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

From Pokemon Go to reality TV to the election for President (I refuse to call it the "Presidential"...

[Read more](https://thesaleswhisperer.com/blog/the-mortal-sin-of-marketing)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Wes Schaeffer",
    "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer"
  },
  "dateModified" : "2026-07-04T15:11:17.001Z",
  "datePublished" : "2025-06-13T14:35:44.000Z",
  "headline" : "Two Reasons People Don't Buy From You",
  "image" : [ "https://thesaleswhisperer.com/hubfs/Hire_The_Best_Speaker/People_dont_do_business_with_you_for_one_of_two_reasons__They_havent_heard_of_you...or_they_have..jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://thesaleswhisperer.com/blog/two-reasons-people-dont-buy-from-you",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png"
    },
    "name" : "Fixer Wes"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#organization",
  "@type" : "Organization",
  "founder" : {
    "@id" : "https://thesaleswhisperer.com/#wes"
  },
  "legalName" : "TSW Group, Inc.",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png"
  },
  "name" : "The Sales Whisperer®",
  "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
  "url" : "https://thesaleswhisperer.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#website",
  "@type" : "WebSite",
  "name" : "The Sales Whisperer®",
  "potentialAction" : {
    "@type" : "SearchAction",
    "query-input" : "required name=search_term_string",
    "target" : {
      "@type" : "EntryPoint",
      "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}"
    }
  },
  "publisher" : {
    "@id" : "https://thesaleswhisperer.com/#organization"
  },
  "url" : "https://thesaleswhisperer.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#wes",
  "@type" : "Person",
  "alternateName" : "The Sales Whisperer",
  "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg",
  "jobTitle" : "Founder",
  "name" : "Wes Schaeffer",
  "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
  "url" : "https://thesaleswhisperer.com/about",
  "worksFor" : {
    "@id" : "https://thesaleswhisperer.com/#organization"
  }
}
```