---
title: Leverage The Power of Storytelling, Ty Bennett
description: To sell more, tell more stories. Our brains are wired to remember stories. Author, entrepreneur, and speaker, Ty Bennett, shares how to do just that.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/Samantha%20Bennett%20on%20The%20Sales%20Podcast%20250.png
---
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Oct 15, 2019
# Leverage The Power of Storytelling, Ty Bennett
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Be More Human In Sales With Stories
**.**
---
---
*[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)*
## [Storytelling Tips](https://thesaleswhisperer.com/blog/copywriting-101/) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Started early studying business
- Started a business with his brother at 21
- Loved leading his teams
- We're all in the people business
- Your solutions address a struggle
- Build stories around it
- The more personal it is, the more powerful it is
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIDyi6NxQ6BFaKgUhcvb4Sefwkk4ghY6LBg2JLO9VAP4TUEkvhub9po4ONRCqjim4ZmpSeYf2RiZp4RQjKOdeJvJfZFlaDh6KDYl7x%2FPQpx8AAXaYr44jNOERucClM7dg3D9uq5Ct4QE56WuMQqJAJyoGC1ruoiq%2BHmDlglru5RD5KofLTkEfwXPe33NtcxCe%2BwgDtd7G8%2FWq0%3D&webInteractiveContentId=184981315418&portalId=443614)
- The speed of business makes us rush
- Give quick case studies and stories
- You need to develop your storytelling skills
- Keep your personality in business
- Stories make you human
- Our mind is wired to remember stories
- He was struggling as a young entrepreneur and his friend recommended he record every presentation...and it was painful
- What causes people to engage? Stories.
- Spoke for free at first and got booked from someone in the audience
- Companies struggle with differentiation and storytelling is key
- Turnover and morale is an issue in many companies
- Leaders need to create great environments
- Perks help but we can control the relationships we build and the trust we establish
- People want to know their voices are heard and they are cared about
- You have to work on yourself and recognize how your leadership style impacts those on your team
- If you have a crusade understand that taking sides can have its downside
- Leadership requires effort
- Pick your style and convey it
- Leaders should be needed less often as they nurture their people
- When to apply micro-management leadership
- Hire for culture and train for skill
- The hard part is un-learning bad skills and habits
- Business is long-term so culture matters
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Get the bonuses on [Ty Bennett's](https://tybennett.com) page for podcast listeners
- Order Ty's books
- [The Power of Storytelling](https://amzn.to/2KUg6Kc)
- [The Power of Influence](https://amzn.to/343CPv8)
- Partnership Is The New Leadership
- [The Two Most Important Days of Your Life](https://amzn.to/3420dc3)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/if-you-wanna-sell-stories-you-must-tell-how-to-tell-a-story)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [If You Wanna Sell, Stories You Must Tell | How To Tell A Story](https://thesaleswhisperer.com/blog/if-you-wanna-sell-stories-you-must-tell-how-to-tell-a-story)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Be interesting to keep your prospects from sleeping like babies. "Sleeping Prospects Do Not Buy!"...
[Read more](https://thesaleswhisperer.com/blog/if-you-wanna-sell-stories-you-must-tell-how-to-tell-a-story)
[](https://thesaleswhisperer.com/blog/as-though-i-put-a-gun-to-your-head-gun-to-head-marketing)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [As though I put a gun to your head](https://thesaleswhisperer.com/blog/as-though-i-put-a-gun-to-your-head-gun-to-head-marketing)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
If I put a gun to your head and I asked you what you do and why I should buy from you, what do you...
[Read more](https://thesaleswhisperer.com/blog/as-though-i-put-a-gun-to-your-head-gun-to-head-marketing)
[](https://thesaleswhisperer.com/blog/chandler-bolt)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Get Your Book Published and Sold Fast With Chandler Bolt](https://thesaleswhisperer.com/blog/chandler-bolt)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Feb 16, 2022
Create your own "silent salesman" \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/chandler-bolt)
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