---
title: Solving Customer Problems to Drive Sales with Vince Beese
description: Author Vince Beese joins Wes Schaeffer to reveal why making your customer's problem your own is the ultimate shortcut to sales execution and revenue growth.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-691467-1.jpg
---
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May 30, 2019
# Solving Customer Problems to Drive Sales with Vince Beese
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## The Customer Is Right When They Tell You You're Wrong
---
***[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJsRuKHgcTsS9CGWms%2F9kipMonzDHKkrxqkvKXyLnJ0C1i1SkFI5zhDU%2BMvBZU%2F5KzDQIGhnnKH%2FpHf3bJ9Kjuzx0NjawIX%2BRbpQr64v8GGufwaKly%2BoGS1j8WI2A1qzPj0RzEFcvp9xpXwA3FCkwJ31ntBUKYla2%2FBPNSE0kjAWdmnPUdg0Tc89fao%2FR2T4963%2FLNKJapSLNiOXV6W1Nkc&webInteractiveContentId=185369604869&portalId=443614)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Solve a problem to succeed in business
- Execution must align with the vision
- The customer is not always right but they'll tell you if you're right or not
- Executives are still hard to reach
- Be patient
- Build authentic relationships
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKf03HDdpnHIOV8pxv6coka3jKQHK4KjAfvGDKlZku%2Famw0ARbsWPIRFxlRo4kUXdA4o%2BKQhzQAL86XvH3LqV1VsM5YtY0nTrTUE9USecaxKPQ%2F8YxrRerBM4IbaeQOh2UJ72eObmVEXan5c5nGV5%2BJMQp7KcUBy32UGt4x75x5nU6%2BSWy0IILX0Efnz5NGH3p91odDdfBgVwaTl0c4GS2r&webInteractiveContentId=184500196010&portalId=443614)
- Train your salespeople
- Be authentic
- Know your content
- Know your product
- Tell stories
- Inspect what you expect
- Preparation is key
- Train & coach everyone
- The importance of self-awareness
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Connect with Vince on [LinkedIn](https://www.linkedin.com/in/vbeese/)
**[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIMx8N%2BpN9RUnSTIPQelzz5EgwXaj2nf%2Fd8%2FE%2FAF5djTn%2F%2FqVWHywrg9pFVklu%2FFBucJ0IMGY7YoCh79r5WP5aU4h4jefGbTF7SlgeVGTovZAtWtdtIXYDHqmEaI9V1IgkhlYlaoBpirP%2BdsuZWUlahcY457sEu6Juu8fo0UmIA3jHSwuZ7AtP0th9ea1zZs97vw49FR05O&webInteractiveContentId=178194433547&portalId=443614)**
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKf03HDdpnHIOV8pxv6coka3jKQHK4KjAfvGDKlZku%2Famw0ARbsWPIRFxlRo4kUXdA4o%2BKQhzQAL86XvH3LqV1VsM5YtY0nTrTUE9USecaxKPQ%2F8YxrRerBM4IbaeQOh2UJ72eObmVEXan5c5nGV5%2BJMQp7KcUBy32UGt4x75x5nU6%2BSWy0IILX0Efnz5NGH3p91odDdfBgVwaTl0c4GS2r&webInteractiveContentId=184500196010&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/nigel-thomas)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Revenue Beats ROAS, Says AI Expert, Nigel Thomas](https://thesaleswhisperer.com/blog/nigel-thomas)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Oct 02, 2022
Nigel Thomas \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/nigel-thomas)
[](https://thesaleswhisperer.com/blog/steve-mast)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Use Data To Be a Better Human To Sell More To Humans, With Steve Mast](https://thesaleswhisperer.com/blog/steve-mast)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
May 27, 2020
How to sell when the customer is in charge .
[Read more](https://thesaleswhisperer.com/blog/steve-mast)
[](https://thesaleswhisperer.com/blog/sales-enablement-next-step-revenue-goal)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [Sales Enablement: Creating a Revenue Goal](https://thesaleswhisperer.com/blog/sales-enablement-next-step-revenue-goal)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
How To Align Your Sales and Marketing Teams Around a Unified Revenue Goal In the first article on...
[Read more](https://thesaleswhisperer.com/blog/sales-enablement-next-step-revenue-goal)
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