---
title: Solving Customer Problems to Drive Sales with Vince Beese
description: Author Vince Beese joins Wes Schaeffer to reveal why making your customer's problem your own is the ultimate shortcut to sales execution and revenue growth.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-691467-1.jpg
---
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May 30, 2019
# Solving Customer Problems to Drive Sales with Vince Beese
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## The Customer Is Right When They Tell You You're Wrong
---
***[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIuIQwZEb7I57svMrZ7GhXRQbXICAoHS%2BYZXq1tsNWImTLlduxZczFaVVEca3tIlA%2B6LoUY4eK4B1Ng7TxNJxUZFLn4Z6KS86IFbmPr24fpb8HQMGcLjYd7i44vo%2Flxeclf9nz9noRcnS1rJrL6dzGYrd8E%2FZ7CfT5JE8HDBV1rmWo%2FApTg7MaC0WJ9u8AfT2a1L8Rt0tfEbfyhV7COpG%2Fy&webInteractiveContentId=185369604869&portalId=443614)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Solve a problem to succeed in business
- Execution must align with the vision
- The customer is not always right but they'll tell you if you're right or not
- Executives are still hard to reach
- Be patient
- Build authentic relationships
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKPZHvn6vWKm2w0FrT1ntsm5wykzRpR5YJcbVOiBNBperB76LTfMVHMonwb8MWiZvVi8IwrW0Eehrq9eKkymNku99fyUUL4ZGtrf0hGgFSXUB071WAgZgkfn%2BuTn%2Bxq8NiPAla21LoD2PdUa8daOnvUCzZWOSQBXrY025LgtGL8yocmN5GxY80K8J2Z%2FIkfb7G4iDPBrad4n221b2x7Afq2&webInteractiveContentId=184500196010&portalId=443614)
- Train your salespeople
- Be authentic
- Know your content
- Know your product
- Tell stories
- Inspect what you expect
- Preparation is key
- Train & coach everyone
- The importance of self-awareness
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Connect with Vince on [LinkedIn](https://www.linkedin.com/in/vbeese/)
**[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI2uT4qThxuUuELqvEL9x7vaEhNP054xvCdvT3HTT6N%2BZVn04YvqYxGXR4fmyi1XsY9sOYBm8M0aiwiw5eS9XbfFq4mkq4ZsErR1Y3qrb9WP26pNhk4AeJOG2NT6F5GfzzwsXEdQx2Q6m4F%2F8g45EJYn2kQ8yIbZ84kDe05ZRSajWMGEj%2FoPNMSaHGDWIiKf9Brnj%2B0Nglh&webInteractiveContentId=178194433547&portalId=443614)**
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/nigel-thomas)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Revenue Beats ROAS, Says AI Expert, Nigel Thomas](https://thesaleswhisperer.com/blog/nigel-thomas)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Oct 02, 2022
Nigel Thomas \[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]
[Read more](https://thesaleswhisperer.com/blog/nigel-thomas)
[](https://thesaleswhisperer.com/blog/steve-mast)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Use Data To Be a Better Human To Sell More To Humans, With Steve Mast](https://thesaleswhisperer.com/blog/steve-mast)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
May 27, 2020
How to sell when the customer is in charge .
[Read more](https://thesaleswhisperer.com/blog/steve-mast)
[](https://thesaleswhisperer.com/blog/sales-enablement-next-step-revenue-goal)
[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training)
## [Sales Enablement: Creating a Revenue Goal](https://thesaleswhisperer.com/blog/sales-enablement-next-step-revenue-goal)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Apr 02, 2025
How To Align Your Sales and Marketing Teams Around a Unified Revenue Goal In the first article on...
[Read more](https://thesaleswhisperer.com/blog/sales-enablement-next-step-revenue-goal)
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