---
title: Want a better bottom line? Start with a better…
description: "The #1 rule of marketing is broken every day. Want a better bottom line? Start with a better headline, and you'll be fine in no time. See what I mean here."
image: https://thesaleswhisperer.com/hubfs/Wimpy_Sales/dealing%20with%20coworkers%20wimpy%20salesman.jpg
---

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 Jun 13, 2025

# Want a better bottom line? Start with a better…

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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Image Credit: "[Writer's Block II](https://flic.kr/p/8kvbUC)" by Drew Coffman

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## Related posts

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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Barbara Khozam: Sell More With Better Customer Service](https://thesaleswhisperer.com/blog/sales-podcast-barbara-khozam)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

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[![Plans are great. Execution is better. — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-15035617.jpg?height=200&name=pexels-15035617.jpg)](https://thesaleswhisperer.com/blog/plans-are-great-execution-is-better)

## [Plans are great. Execution is better.](https://thesaleswhisperer.com/blog/plans-are-great-execution-is-better)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

I'm reading John Saddington while I catch up on ESPN Sports Center, my 5-year old Ella is asleep on...

[Read more](https://thesaleswhisperer.com/blog/plans-are-great-execution-is-better)

[![Unreceptive: A Better Way to Sell, Lead, and Influence, Tom Stanfill — AI-powered sales insights from Wes Schaeffer, The Sale](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/Tom%20Stanfill.png?height=200&name=Tom%20Stanfill.png)](https://thesaleswhisperer.com/blog/tom-stanfill)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Unreceptive: A Better Way to Sell, Lead, and Influence, Tom Stanfill](https://thesaleswhisperer.com/blog/tom-stanfill)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Dec 09, 2021

Learn how to get the prospect to listen \[ LISTEN NOW ON APPLE PODCASTS \]

[Read more](https://thesaleswhisperer.com/blog/tom-stanfill)

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