--- title: Why You Need To Bring The Heat description: Heatmaps for your website take the guesswork out of what visitors to your site want and improve your digital marketing and inbound marketing. image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/lava-bring-the-heat-wes-schaeffer.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/why-you-need-to-bring-the-heat#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 13, 2025 # Why You Need To Bring The Heat ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/why-you-need-to-bring-the-heat) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/why-you-need-to-bring-the-heat) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/why-you-need-to-bring-the-heat) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/why-you-need-to-bring-the-heat) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/why-you-need-to-bring-the-heat) Please excuse my delay in writing today. I was knee-deep (head-first) in making a not-too-minor redesign of the home page and sidebar of my website today. I think it turned out pretty okay, even if I say so myself. How often do you take a long, hard look at what is working and not working in your marketing, including your website? For anywhere from free to just $9/mo, you can get accurate, insightful (and maybe hurtful) information about what visitors to your site like and don't like. (Don't fall in love with anything on your site other than that which converts visitors to prospects and prospects to customers.) I use [Crazyegg's Basic plan](https://www.crazyegg.com/pricing) to see where people are clicking, heat maps, scroll maps, and confetti to tell me what to emphasize on my site, what to replace, what to remove, the number of clicks areas of my site get, and more. If you can't afford Crazyegg or you want to start for free, check out [Page Analytics by Google](https://chromewebstore.google.com/detail/page-analytics-by-google/fnbdnhhicmebfgdgglcdacdapkcihcoh?hl=en).  It is totally free and provides a live overlay of any page you load in your Chrome browser and it shows you a plethora of information that will remove any and all doubt about what is working and what is not on your site. At the end of the day, numbers don't lie. And if you remember my [post from a few days ago, we do lie to ourselves](https://thesaleswhisperer.com/blog/if-honesty-is-the-best-policy...why-do-you-keep-lying) more than we should. When I got serious about golf, I hired a golf pro to keep me from lying to myself about my swing. When I got serious about real estate investing, I hired a mentor to show me the ropes on hard money lending, real estate notes, and flipping properties. When I got serious about selling, I hired a sales coach. If you're serious about growing your sales, [this may interest you](https://thesaleswhisperer.com/process-before-login). (It's how [Alycia grew her leads 383% in her first month of working with me](https://thesaleswhisperer.com/blog/the-marketing-tips-you-need-to-launch-your-business).) Market like you mean it. Now go sell something. [![\\Contact \Wes\](https://no-cache.hubspot.com/cta/default/443614/interactive-184981315418.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJLnZj8%2F6euZGrErqv57zYav3wCrPmKxG47%2Bc%2B%2F%2FhpqCLTsJnn7vuo%2B%2FJ2s%2FYe%2FF%2Fy6SO15OUfBv7fiWgo2teTBpA3HEAoHBpYAuiHrFEy6yiH%2FjJct2VraBc6UiyQhVr8m5x4PDCFXRTuDkylH4Ux7BDHHrc4%2BJWLZ8YExTlIPKxSCP93GdF2CzAZp%2FteO8jsD4Kzd8pH3Ipc%3D&webInteractiveContentId=184981315418&portalId=443614) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## Related posts [![](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/365%20Ways%20To%20Double%20Sales%2010%20wes_schaeffer_the_sales_whisperer.jpg?height=200&name=365%20Ways%20To%20Double%20Sales%2010%20wes_schaeffer_the_sales_whisperer.jpg)](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-7) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [365 Ways To Double Your Sales - 7](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-7) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Commit To Advertising & Marketing [Read more](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-7) [![365 Ways To Double Your Sales, #9: develop a thorough marketing plan that includes list building and email marketing to grow your market share profitably.](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/365%20Ways%20To%20Double%20Sales%209%20wes_schaeffer_the_sales_whisperer.jpg?height=200&name=365%20Ways%20To%20Double%20Sales%209%20wes_schaeffer_the_sales_whisperer.jpg)](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-9) [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [365 Ways To Double Your Sales - 9](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-9) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Sales people are not known for their planning skills. [Read more](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-9) [![Michael LIVES! — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-1888014.jpg?height=200&name=pexels-1888014.jpg)](https://thesaleswhisperer.com/blog/michael-lives-gerber-that-is) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [Michael LIVES! (Gerber, that is.)](https://thesaleswhisperer.com/blog/michael-lives-gerber-that-is) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Michael E Gerber at Infusionsoft Conference (Original post 2/1/10) Less than 24 hours after the... [Read more](https://thesaleswhisperer.com/blog/michael-lives-gerber-that-is) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-13T13:51:56.695Z", "datePublished" : "2025-06-13T14:35:44.000Z", "headline" : "Why You Need To Bring The Heat", "image" : [ "https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/lava-bring-the-heat-wes-schaeffer.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/why-you-need-to-bring-the-heat", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```