---
title: Wicked Reports on The CRM Sushi Podcast
description: Wicked Reports founder Scott Desgrosseilliers shows how to find the true ROI of your Facebook ads and Google ads on The CRM Sushi Podcast to grow sales.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/CRM%20Sushi%20Podcast%2019%20Wicked%20Reports%20Wes%20Schaeffer.png
---
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Jun 13, 2025
# Wicked Reports on The CRM Sushi Podcast
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Find the TRUE ROI of your ads and marketing efforts
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/hubspot-Infusionsoft-partner-wes-schaeffer-sales-whisperer/id1214089454?mt=2)***
## What You'll Learn In This Episode of The CRM Sushi Podcast...
- Scott Desgrosseilliers
- What's your ROI on your ad spend?
- Now he has 400+ customers in just two years
- Make profitable, data-driven marketing decisions
- Trust, understand, and interpret your data
- Patent-pending sales-attribution and analytics platform and done-for-you data analysis
- "The world does not need another pie chart."
- He only shows verifiable data
- Facebook offline conversions
- The pixel didn't capture the sale
- Maybe someone calls in and orders or they sign up for a subscription so that's not tracked back to Facebook
- WickedSmartz are produced from the Wicked Reports
- Five areas of the customer journey confusion | Awareness \> Consideration \> Purchase \> Retention \> Advocacy
1. First click | first opt-in | last click before a sale | Re-opt-in
2. Ad platform measurement ignorance
3. Pixel-based system inaccuracy
1. Misses the most valuable customers: those who make multiple purchases
2. Multiple devices
3. Must program the "value" of a customer on every Thank You page
4. Limitations of existing competition like Google Analytics, which requires you to set up Events, etc. It's hard to setup
5. SMB staffing and expertise issues
- Demo Key Points
- See the value of leads over time
- "What should I do with this information?"
- What are your best emails?
- By revenue
- By clicks
- Potential ad targeting to make money
- Areas you are losing money that need monitoring
- Potential missed opportunities
- Where did you find your best customers?
- Sales by Days
- Sales by Hour
- Facebook Attribution is coming out now
- 95%+ of customers are setup within 48 hours
- Auto-track the ads for you
- Moving towards auto-tracking emails
- Integrates with:
- Infusionsoft
- Ontraport
- HubSpot
- Maropost
- MailChimp
- 1ShoppingCart
- Facebook
- PayPal
- Limelight Networks
- Actionetics
- Shopify
- ActiveCampaign
- CallRail
- Klaviyo
- Bid calculators
- Key stats for your new demo are available
- Facebook Marketing Partner
## Links Mentioned In The CRM Sushi Podcast
- Check out **[Wicked Reports](https://www.wickedreports.com/)**
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
**PODCAST INFO:**
- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
- YouTube: [https://www.youtube.com/@TheSalesWhispererWes](https://www.youtube.com/@TheSalesWhispererWes)
**SUPPORT & CONNECT:** Check out the sponsors above; it’s the best way to support this podcast
- Twitter: [https://x.com/fixerwes](https://x.com/fixerwes)
- Instagram: [https://www.instagram.com/fixerwes](https://www.instagram.com/fixerwes)
- LinkedIn: [https://www.linkedin.com/in/thesaleswhisperer/](https://www.linkedin.com/in/thesaleswhisperer/)
[CRM Sushi Podcast](https://thesaleswhisperer.com/blog/topic/crm-sushi-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/how-to-tell-your-ad-is-bad)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [How to tell your ad is bad](https://thesaleswhisperer.com/blog/how-to-tell-your-ad-is-bad)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
You won't believe me when I say this.
[Read more](https://thesaleswhisperer.com/blog/how-to-tell-your-ad-is-bad)
[](https://thesaleswhisperer.com/blog/when-admin-does-not-equal-admin-in-facebook-ads-manager)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [When Admin Does Not Equal Admin In Facebook Ads Manager](https://thesaleswhisperer.com/blog/when-admin-does-not-equal-admin-in-facebook-ads-manager)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Facebook Ads Manager is a finicky beast.
[Read more](https://thesaleswhisperer.com/blog/when-admin-does-not-equal-admin-in-facebook-ads-manager)
[](https://thesaleswhisperer.com/blog/traci-reuter)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [What You Must Do to Monetize Social Media Advertising, Traci Reuter](https://thesaleswhisperer.com/blog/traci-reuter)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Aug 24, 2019
How To Advertise on Social Media Today
[Read more](https://thesaleswhisperer.com/blog/traci-reuter)
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