Jun 13, 2025

Wicked Reports on The CRM Sushi Podcast

Wes Schaeffer

Find the TRUE ROI of your ads and marketing efforts

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What You'll Learn In This Episode of The CRM Sushi Podcast...

Scott Desgrosseilliers
What's your ROI on your ad spend?
Now he has 400+ customers in just two years
Make profitable, data-driven marketing decisions
Trust, understand, and interpret your data
Patent-pending sales-attribution and analytics platform and done-for-you data analysis
"The world does not need another pie chart."
He only shows verifiable data
Facebook offline conversions
- The pixel didn't capture the sale
- Maybe someone calls in and orders or they sign up for a subscription so that's not tracked back to Facebook
WickedSmartz are produced from the Wicked Reports
Five areas of the customer journey confusion | Awareness > Consideration > Purchase > Retention > Advocacy
1. First click | first opt-in | last click before a sale | Re-opt-in
2. Ad platform measurement ignorance
3. Pixel-based system inaccuracy
  1. Misses the most valuable customers: those who make multiple purchases
  2. Multiple devices
  3. Must program the "value" of a customer on every Thank You page
  4. Limitations of existing competition like Google Analytics, which requires you to set up Events, etc. It's hard to setup
  5. SMB staffing and expertise issues
Demo Key Points
- See the value of leads over time
  - "What should I do with this information?"
- What are your best emails?
  - By revenue
  - By clicks
- Potential ad targeting to make money
- Areas you are losing money that need monitoring
- Potential missed opportunities
- Where did you find your best customers?
- Sales by Days
- Sales by Hour
Facebook Attribution is coming out now
- 95%+ of customers are setup within 48 hours
- Auto-track the ads for you
Moving towards auto-tracking emails
Integrates with:
- Infusionsoft
- Ontraport
- HubSpot
- Maropost
- MailChimp
- 1ShoppingCart
- Facebook
- PayPal
- Limelight Networks
- Actionetics
- Shopify
- ActiveCampaign
- CallRail
- Klaviyo
Bid calculators
Key stats for your new demo are available
Facebook Marketing Partner