---
title: How To Fix Your Crappy Demos To Make Bigger Sales Faster, Yoav Vilner
description: Yoav Vilner is the founder of Walnut.io, a SaaS that is best described as a sales experience platform. Hear how he got started during COVID.
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/Lance%20Tyson%20The%20Sales%20Podcast%20Wes%20Schaeffer.jpg
---
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Apr 27, 2022
# How To Fix Your Crappy Demos To Make Bigger Sales Faster, Yoav Vilner
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Offer sales experiences that convert
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Professional Sales Tips](https://thesaleswhisperer.com/)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- CEO and CMO
- Launched new idea during COVID
- VCs were shrinking
- He couldn't even meet with his co-founder unless they walked his dog
- Understand the process of ideation
- Meet with potential co-founders
- Launch during a crisis
- Use the turmoil and chaos as an opportunity
- Launch when it "makes no sense"
---
Related episodes and posts
- [Use AI to make better sales calls](https://thesaleswhisperer.com/blog/chris-orlob-artificial-intelligence)
- [Build Extraordinary Teams With Juliana Stancampiano](https://thesaleswhisperer.com/blog/juliana-stancampiano).
---
- When people are worried about sales, they are more discerning with their spend
- Demos are always dangerous
- Demos can be complex and time-consuming
- Sales teams are thrown to the wolves to do the demo correctly
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJEpFDFwpQEWZH%2B%2BrKEz6WyFnm8ACCm97nt1KWMNXVZTqWnaIwJkNdK7%2F6h3%2BbCPNOBE8kYLl72vsqcWRNO2TRzRjI4BFL%2F5lec04lsj5yR2zZUrZz5TFU8I8fU8U%2F4Nu0%2FjsFJbhulKd3l%2FlPyTCsQEiN0H0wpO%2FTCM2onAuDeh5C6eJHsQqWxaDkyJQDD%2Bb3fh5zLNyiI&webInteractiveContentId=178194433547&portalId=443614)
- Yoav launched and it was a top product on Product Hunt
- 200 press articles in their first 18 months
- The landscape is in need of good demo tools
> Demos are always dangerous."
- Hired a VP of Sales
- They had two founders and a developer
- VP of Sales hit up his peers to get additional validation
- VP of Sales started selling as well
- Had a $6 million seed
- Got $2.5 million up front
[](https://thesaleswhisperer.com/blog/lance-tyson)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIjF5Ti17B3R3nQ%2Bs%2BqG8IQcYr1GK%2FxCLENI7m7D4wcPnCl1VVpSgindq%2F%2FiGKpy1XZYSt2bIZC6P%2F6fN03IuCPLICo32t%2BS4zsAOYo37vI%2BiEHtV%2B3IQm2GlBO0hKk79UFQjlk9AZiz3ueWJNxlL2C5%2BJhqCj5T2jGqe8JjTmq%2F92tFeuIiHwNBBhW3N7hKPwMnn47DJwwAut15OHeyLHe&webInteractiveContentId=184500196010&portalId=443614)
- People change their minds on what's a good idea when you send them an invoice
- They asked prospects about their challenges to see what they described as their friction and issues
- It's a great tool for SaaS solutions
- Drag n Drop demos
- Add prospect logos
- Not great for mobile apps
- Won't break because you're not connected to the backend
- Demo typical use cases
> People change their minds on what's a good idea when you send them an invoice."
- He and his co-founder both had startup experience
- Raised $56 million in total
- He had to move fast in hyper-growth mode to shift the market
- Has over 100 employees now with over 100 big clients
- Be bold, move fast, break things
- The market perceives them as the leader
- Getting over 1,000 inbound leads/mo now
- Came out of stealth on the high end of the pricing spectrum and it worked
- Constantly test, experiment, and research
> Go high on your pricing to establish your value in the marketplace."
- Focus and demand can put pressure on you to accept less-than-ideal clients
- His product team is organized and does not allow noise to interfere with decisions
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- Visit [Walnut](https://www.walnut.io/) to create more than interactive product demos
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/j-hunter-2)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Why Crypto Gaming Matters To You, With J Hunter](https://thesaleswhisperer.com/blog/j-hunter-2)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Apr 24, 2023
J Hunter Returns \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/j-hunter-2)
[](https://thesaleswhisperer.com/blog/jen-bro-cfo)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Meet The Fun CFO, Jen Bro](https://thesaleswhisperer.com/blog/jen-bro-cfo)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 30, 2022
\[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/jen-bro-cfo)
[](https://thesaleswhisperer.com/blog/melissa-hergert)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Get Your Brain & Your Mind Working Together To Grow, Melissa Hergert](https://thesaleswhisperer.com/blog/melissa-hergert)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
May 16, 2022
Leverage Neurofeedback to sell mo' better! \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/melissa-hergert)
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