--- title: Your sales are down because your marketing is boring description: I'm writing to see if you're interested in advanced access to new data about how B2B marketing isn't keeping up with B2C. Survey data is expected to be ava image: https://thesaleswhisperer.com/hubfs/Blog-files/karaoke-sales-down.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/your-sales-are-down-because-your-marketing-is-boring#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 13, 2025 # Your sales are down because your marketing is boring ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/your-sales-are-down-because-your-marketing-is-boring) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/your-sales-are-down-because-your-marketing-is-boring) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/your-sales-are-down-because-your-marketing-is-boring) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/your-sales-are-down-because-your-marketing-is-boring) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/your-sales-are-down-because-your-marketing-is-boring) I'm writing to see if you're interested in advanced access to new data about how B2B marketing isn't keeping up with B2C. Survey data is expected to be available early next week and I am hoping that with this small sampling of survey data you may also be interested in hearing what Bay Area-based creative agency[WHM](http://www.whmcreative.com/)found out when they tapped into some surprisingly strong emotions: - About half (48 percent) of B2B purchase decision-makers find B2B advertising boring; - Half (49 percent) also feel most B2B websites are not as interesting and creative as consumer websites; - A vast majority (82 percent) wish B2B advertising had the creativity associated with B2C advertising; - Only 22 percent of respondents say the advertising they see often prompts them to take a next step towards making a purchase. And perhaps most striking: **81 percent of business buyers believe they'd make better decisions if B2B advertising did a better job of engaging them.** > "Customers want to know who you are and what you can do for them before you tell them how your product works," said WHM partner Thomas Whalen. "These survey results reveal a tremendous opportunity for B2B enterprises willing to take a fresher approach to marketing - an opportunity not just to better engage their customers but to better serve them." [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## Related posts [![What do you call a ring of $100 bills? — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-29579755.jpg?height=200&name=pexels-29579755.jpg)](https://thesaleswhisperer.com/blog/what-do-you-call-a-ring-of-100-bills) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [What do you call a ring of $100 bills?](https://thesaleswhisperer.com/blog/what-do-you-call-a-ring-of-100-bills) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 [Read more](https://thesaleswhisperer.com/blog/what-do-you-call-a-ring-of-100-bills) [![](https://thesaleswhisperer.com/hs-fs/hubfs/Background/label_inside_bottle.jpg?height=200&name=label_inside_bottle.jpg)](https://thesaleswhisperer.com/blog/smart-goal-setting-bhags-are-hurting-you) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [Your BHAGs Are Hurting You: Do Clear Goal Setting](https://thesaleswhisperer.com/blog/smart-goal-setting-bhags-are-hurting-you) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Stephen Covey was mostly right when he said Begin with the end in mind." [Read more](https://thesaleswhisperer.com/blog/smart-goal-setting-bhags-are-hurting-you) [![](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/backwards_elevator_pitch.jpg?height=200&name=backwards_elevator_pitch.jpg)](https://thesaleswhisperer.com/blog/your-elevator-pitch-is-bass-ackwards) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [Your Elevator Pitch Is Bass Ackwards](https://thesaleswhisperer.com/blog/your-elevator-pitch-is-bass-ackwards) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Finally... The moment you've been [Read more](https://thesaleswhisperer.com/blog/your-elevator-pitch-is-bass-ackwards) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-04T15:02:01.929Z", "datePublished" : "2025-06-13T14:35:44.000Z", "headline" : "Your sales are down because your marketing is boring", "image" : [ "https://thesaleswhisperer.com/hubfs/Blog-files/karaoke-sales-down.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/your-sales-are-down-because-your-marketing-is-boring", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```