Air Force veteran. Jiu-Jitsu black belt. Still in the game.
You Don’t Need Another High-Dollar, Know-It-All Consultant. You Need Somebody Who’s Bled on Your Problem.
I’m Wes Schaeffer. Since 1994 I’ve sold, hired, built the systems, and fixed the follow-up for more than 3,500 companies. Sales, CRM, automation, AI—I sit beside you for 12 weeks and fix what’s costing you money.
Talk With Me15 minutes. No charge. Not ready to talk? Get The Daily, free ›
Selling since 1994USAFA ’92The Sales Whisperer® since 20063,500+ companies800+ episodesTwo books
Keynote, SEMPL Marketing Conference. Husband, father of seven, Air Force veteran, Brazilian Jiu-Jitsu black belt.
You’ve met the other guy.
He shows up with a 60-slide deck, a framework named after himself, and an invoice. Ninety days later you own a binder.
I’m not him. I’ve carried a quota. I’ve made payroll. I’ve built the CRM, written the follow-up, and sat in the chair you’re sitting in.
I sold across kitchen tables in the Deep South and to Google in Silicon Valley. I trained Dell’s North American sales force. And I’ve been wrong enough times to know what works.
You get the lesson. I already paid for it.
—Wes
How do you put me to work?
Two ways. Both start with a conversation, not a contract.
12 WEEKS TO PEAK™
I sit beside you for 12 weeks.
Private, 1-on-1 advisory. We find what’s costing you sales and fix it: your process, your follow-up, your pricing, your hiring, and the systems under all of it.
I take two new clients a month.
It starts with a 15-minute call. If I can’t help you, I’ll say so on that call.
Talk With MeHANK AI CUSTOM INSTALL
Put AI to work without babysitting it.
HANK AI is the AI chief of staff Michael Blum and I built for our own businesses. We install it with you and your team on one recorded 90-minute call, set it up for the way you work, and support you for 30 days.
Custom installs start at $2k.
You pay once. It’s yours. No monthly retainer.
See How HANK WorksWant to start smaller? The Inner Circle is $99 a month ›
Where did the scars come from?
Four of them. You can skip the bleeding and keep the lesson.
1997
I traded a sure thing for a shrinking stipend.
I had an Air Force officer’s career, a house on a golf course, free medical, and a guaranteed raise. In September 1997 I left it for a commission job with a stipend that dropped every month until it hit zero. Newborn son. Another on the way.
Nobody was coming to save me. I learned to sell. I can shorten that road for you.
2004
Everybody told me to buy. I rented.
When I moved to Southern California, friends, family, and the waitress at Denny’s all said to buy a house. No money down. Can’t lose. I nodded, smiled, and rented. By 2009 the Chamber of Commerce mixer could have fit in my garage.
The crowd is loud and often wrong. You get a second opinion from a man with no commission riding on your decision.
DELL
I spent 10 months inside a giant.
Dell retained me to train its North American sales force, about 3,000 salespeople, on a new CRM and a new way to sell. Big budget. Smart people. The same trouble I see in a 10-person shop.
Software doesn’t fix a broken process. Get the process right on paper first. Then log in.
2017
I got tapped out in eight seconds.
Eighteen months into Brazilian Jiu-Jitsu, smaller men could still make me quit in eight seconds. Then a training partner with eight years on me watched one move I’d fought for months. He saw my mistake in 2.8 seconds. I earned my black belt on July 24, 2025.
There is no shortcut, only a coach who can save you from the long way around.
What happens when owners listen?
Real owners. Real numbers.
“Our retainers moved from $175k–$200k a month to $250,000 within 90 days.”
“Leads up 383% the first month. Prices raised 2x–10x. Paid subscribers up 54%.”
“Busiest March in 20 years. Sales up 27% over the prior year.”
July 2007. Jump Start graduates. Different tools. Same people problems.
“But Wes, AI is new. You haven’t seen THIS.”
AI is new. People aren’t.
I was there for online CRMs in 2000, Salesforce in 2004, and marketing automation in 2008. Every new tool arrived with the same old problem: nobody follows up, and nobody checks the work.
AI writes, researches, and sorts leads faster than any rep. It still can’t shake a hand, read a room, or earn trust.
That’s why I say Humanity Is The Next Killer App™. Let the machines do the busywork so your people spend their time with buyers.
What do you want to know before you work with me?
What does The Sales Whisperer® do?
The Sales Whisperer® is my sales training and advisory firm. I help founder-led businesses sell more with a clear sales process, follow-up that runs itself, and AI that does real work, without losing the human touch that closes deals. I’ve done it since 2006 for more than 3,500 companies.
Who is Wes Schaeffer?
I’m Wes Schaeffer, The Sales Whisperer®. I’m a U.S. Air Force Academy graduate, Air Force veteran, Brazilian Jiu-Jitsu black belt, husband, and father of seven. I’ve hosted 800+ episodes of The Sales Podcast, written two books, and trained Dell’s North American sales force on Salesforce.
Who do you work with?
Founder-led businesses where the owner still carries the sales load and wants a system that doesn’t depend on chasing every lead by hand. If you sell inside a big company’s systems, or you want a course to watch someday, I’m not your best fit.
How can you work with Wes?
It starts with a 15-minute call. From there, 12 Weeks To Peak™ is private, 1-on-1 business advisory with me for 12 weeks, and I take two new clients a month. HANK AI is our AI chief of staff, installed and set up with you on one 90-minute call, with custom installs starting at $2k. The Inner Circle is my membership at $99 a month. The Daily is my free email, three minutes a day.
Can AI replace your salespeople?
No. AI can write, research, sort leads, and send follow-up faster than any rep. It can’t shake a hand, read a room, or earn trust. That’s why I say Humanity Is The Next Killer App™: let AI do the busywork so your people spend their time with buyers.
Where is The Sales Whisperer® based?
Murrieta, California, in the Temecula Valley. I work with clients across the U.S. and beyond by phone and Zoom, and I still lead live events in person.
Not ready to hire anybody?
Get The Daily.
Three minutes a day on sales, systems, AI, and the human stuff no app can do for you. From the trenches, not the ivory tower.
Free. Every day. Unsubscribe with one click. You’ll get a confirmation email first.