About Wes Schaeffer
The Homebody
Yes, I really do have seven children from the same wife and now four grandchildren.
We've lived in SoCal near my wife's family since Dec 2004.
The Air Force Veteran
That's me in the middle on May 27, 1992 at my USAFA graduation.
The guy on the right was in my squadron, and our names both end in "S" so he had just walked off the stage in front of me.
The guy on the left made it to Colonel and is now a Southwest pilot and he remains a terrible golfer but a great friend. He was the best man at my wedding, and I was the best man at his.
He left his seat to come see me as I walked off stage and The Denver Post snapped this photo as we were doing the "It's time to part-ay, par-tay-ay" dance. (I'm not kidding.)
The Results
What we believe
MORE About The Sales Whisperer®
Ruthlessly Pragmatic sales trainer, marketing consultant, AI integration strategist, keynote speaker, HubSpot Gold Partner, AI expert—Claude, Manus, Gemini, Hermes, OpenClaw, and Mindstudio...to name a few of our favorites. Doer.
Nothing happens until a sale is made. A sale cannot be made until a prospect has been identified. A prospect cannot be identified until a business owner informs the marketplace that they are in business with a valuable offering.
Achieving this requires a flawless revenue pipeline. Over the last two decades, I’ve helped businesses build that foundation through elite CRM and marketing automation setups.
Today, the natural progression of that work is leveraging advanced AI tools on top of those platforms. By combining timeless sales methodology with cutting-edge AI, we don't just automate your workflows—we make them highly personalized, predictive, and incredibly fast.
Each step must be carefully crafted, integrated, and enhanced with smart automation to create a business that sustains you, rather than a service that drains you. I help you build all of that.
Sales Trainer, AI Expert, HubSpot Gold Partner, CRM & Marketing Automation Strategist, Thryv Partner of the Year
Since 1994, I’ve looked for ways to drive sales, and I’ve learned that selling is easier and more valuable to both the salesperson and the client if good marketing makes the client aware of you and then contacts you to buy because none of us likes to be “sold.”
Although this is only one piece of the revenue-generation pipeline pie, I believe it deserves to be done right because it supports and enables a business’s biggest investment: people.
But my take on sales and marketing differs from most. You hear those stories of these 20-Somethings down and out, sleeping on their friend’s couch until they finally hit “rock bottom” and built this amazing business.
That wasn’t me.
I did “what I was supposed to"...
I went to college, served in the Air Force, got married, raised a family, got “a good job” making over $100,000 a year traveling the country and the world and I was not happy.
The economy kept changing, my jobs kept changing, my travel kept changing, but the lack-of-vision of my bosses didn’t.
It was always “smile and dial” and “throw enough sh*t at the wall and something will stick.” With a wife, a mortgage, 6 kids and a dog I couldn’t hit “rock bottom” in the traditional sense, but I did hit it as far as job / career satisfaction was concerned.
That’s when I decided to do something about it. Now I make my living helping others do the same.
The Sales Whisperer® is a potpourri of strong-willed, opinionated, dedicated coders, developers, trainers, writers, marketers and curious entrepreneurs.
We work incessantly to develop, find, create, launch, test and perfect the coolest, most effective, easiest to use and maintain and leverage tools, from software to hosting to marketing platforms, to help professional salespeople, sales managers, business owners and entrepreneurs grow.
Our success is directly tied to yours. In other words, we’re in this together.
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Albert Einstein
Technologies We Use
There are a LOT of choices. We’ve seen, purchased, tried, and tested hundreds for our business and our clients since 2006, and interviewed over 800 professional salespeople, sales managers, business owners, and entrepreneurs along the way.
In all honesty, it’s about your team size, your business model, and your budget. (Going back to pen and paper is never a bad idea for getting ideas out of your head!)
We picked some we really liked, which are specifically designed for small—to medium-sized businesses. We removed the marketing fluff and said what we thought.
View our recommended resources page or...
