Specialists Don't Beg
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- Runs big events with mega-stars such as Sir Richard Branson, Arnold Schwarzenegger, Gary Vaynerchuk, Eric Thomas ("how bad do you want it?") to help real estate agents do better marketing to grow their businesses
- He's a former real estate agent who was taught just one way of growing: make annoying outbound cold calls
- Now he shows
agents how to be listened to and even obeyed
- They are now desired, trustworthy, and respected
- Creates celebrity specialists out of his real estate agent clients
- He had 12 people attend his first "event" in 2008
- It was really just begging people he knew to come to a group session
- He was new to outbound marketing and one attendee paid him maybe $200/mo to speak with him weekly
- Booked a cheap room (don't over-spend) that could've fit maybe 40 people
- Taught his story of hating cold call prospecting
- He was a sales manager and was getting cold called by a copier salesman who was calling every couple of months despite knowing it would be five years before he needed another on...
- But he realized he was teaching his agents to do the same thing
- Specialists don't beg
- Then he shared what he was learning and testing
- Next he had 50 people attend and he kept re-investing his profits
- Then he started producing 7-figure real estate agents
- He still makes little on the conferences but he parlays the visibility into bigger growth in other opportunities
- He sees himself as being paid by his clients to learn from his own mentors
- How did Tai Lopez become a household name?
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