The Business Fixer Blog by Wes Schaeffer, The Sales Whisperer®

Grow Leads Up To 100% With Interact Quiz Builder

Written by Wes Schaeffer | Jun 13, 2025

Increase engagement and lead generation up to 100% with interactive quizzes

[ LISTEN NOW ON APPLE PODCASTS ]

What You'll Learn In This Episode of The CRM Sushi Podcast...

  • Quizzes are everywhere
  • Kayla Hollatz uses quizzes as a lead-generation tool
  • They connect with about 17 email service providers to drip on your leads based on their answers
  • "What kind of___are you?" are the most effective quizzes lately.
  • Act as though you are speaking to one person
  • Use 6-10 questions with four answers
  • Write less formal and more personal
  • Give them detailed results (more positive) and include a clear Call To Action
  • They provide templates for quizzes and email follow-up sequences
  • Increasing their integrations with partners to make this even easier
  • Four years in business (August 2013)
  • Former agency that was creating quizzes for clients

Links Mentioned In The CRM Sushi Podcast