The Value In Niching Down To Grow With Jakub Hon

Written by Wes Schaeffer | Jul 13, 2023

As a frustrated AE, Jakub set out to help tech companies grow their sales

Started 7-8 years ago when he and his friend were in sales
Moved back to the Czech Republic from the Netherlands
Sales outsourcing focus back then
Probably didn't start the right way
Moved into consulting from BDR outsourcing
There was no sales organization and no development in his company when he was an AE

It was a €4 million company with 50+ salespeople
Took three years to find a sustainable model
The margins weren't there
The projects were small
They were starting to do consulting
Works with small businesses needing clarity and defining a sales process, and getting their CRM working with the basics
Next are those wanting to grow from 10 to 70, but they have no sales methodology and helping sales leaders lead.
Maybe inbound is fine, but they are not good on outbound.
Start with 2-3 BDRs for outbound to get traction.
They put one of their own consultants on board who knows their structure and playbooks.

Many small businesses have CRMs but don't use them.

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