Welcome to the Recorded Sessions of Copywriting For Sales

"Hey, Wes, isn't that redundant? Don't people do copywriting to make sales?"

Yes.

But the search engines like it, and so do professional salespeople, sales managers, business owners, and entrepreneurs who land here, so I used both words in the headline.

And looky here...if you're gonna nitpick everything I write on this page...welcome.

I'm a grammar Nazi because...

WORDS MEAN THINGS!!!

And most people—I don't care the profession; I don't care their formal education level (in fact, many highly-educated people suffer from this more than "regular folk")—are TERRIBLE at the written word.

Yeah, yeah.

They are grammatically correct when they write, but they are not interesting; therefore, they are not persuasive; therefore, they are sad, bitter, angry, lonely people bemoaning how underpaid, under-appreciated, and misunderstood they are. (It's never their fault, is it?)

But that's not you.

You understand that everything you read and write...

• on any social media site...

• in any email...

• in any text...

• in any direct mail piece...

• on any website, blog, or landing page...

• in any proposal...

Is copywriting because it is being evaluated by your reader, who is deciding—often in a split second—if they want to continue giving you their time and attention, which you need if you are to make a sale, which reminds me...

To Make Any Sale, You Must Make Every Sale.

"Whoa there, Tiger. What are you saying? Are you promising me I can make every sale?"

Do you see what you did right there?

You jumped to a conclusion. (Your prospects do the same with you. Can you keep their attention? Can you get them back on track? Can you enter the conversation going on in the minds of your prospects to keep them from ever getting off track in the first place?)

I didn't promise anything.

I didn't say I'll teach you how to "make every sale."

I said, to make any sale, you must make every sale.

What does that mean?

Take a look at the image below...

Let's say marriage is the pinnacle of sales insofar as clubbing and dating goes, i.e., you go out to a hot spot or a dance or a concert or some other event with the ultimate goal of meeting the man or woman of your dreams.

Well, before you get married, you must get engaged. (SALE)

Before you get engaged, you must meet the family and get their approval. (SALE)

Before you meet the family, you must win over the person so they like you enough to bring you to meet the family. (SALE)

Before you win over the person, you must get them to go on a second and third and tenth date. (SALE)

Before you can get them to go on a second date, you must get them to go on a first date. (SALE)

Before you can get them to go on a first date, you must get them to give you their number. (SALE)

Before you can get their number, you must get them to speak with you, invite you to take a seat, join them for a drink, dance with you, etc. (SALE)

Before you can get them to dance with you, you must shower (SALE)...wash your clothes (SALE)...brush your teeth (SALE)...

Now, do you see why I say, To Make Any Sale, You Must Make Every Sale?

You are in a different state of mind with a different frame of reference and a different goal when you approach your prospects.

You want to engage and ask questions.

They do not want to share anything "that can and will be used against them in the negotiation."

You want to move quickly and get the deal done.

They want to take their time and ensure they are getting the best deal possible.

You want their email, cell phone, home address, and favorite color.

They want to remain anonymous and send you to voicemail.

This is why you need to learn copywriting...now!

"Yeah, yeah, Wes. You're such a salesman. I don't need to learn how to put words on (digital) paper. It's all AI and machine learning and bots and TikTok twerking nowadays."

You're right.

So why are you still here?

Because you know that while AI and machine learning are certainly growing in importance and ability, they can't do everything for you, and they won't even be able to do the things you really need for a long time.

Plus, they cost money, take time to learn, and must be monitored and managed.

Besides, you're not a robot, and your prospects don't like being treated like numbers on your whiteboard.

We're humans...we're selling to humans, and when you get just a little bit better at copywriting, you'll make a stronger impact on your peers, your prospects, your customers, your vendors, your partners, your community...everyone, because the written word is as strong, powerful, and moving as it has ever been.

"Fine, Wes. You've made your point. But I hate writing. I'm not good at it. I've tried before. I don't have the time or a fat bank account to become some guru copywriter, so why am I even here? What can you do for me?"

Let's Write Right Now

You don't need a lot of time or a lot of money to improve your copywriting.

During six hours of live training over three days:

1. Friday, 1/6/23, 8 am to 10 am Pacific,

2. Monday, 1/9/23, 8 am to 10 am Pacific, and 

3. Friday, 1/13/23, 8 am to 10 am Pacific,

You will get the best, most affordable, most supportive sales, marketing, and copywriting training to help you make more money in sales via the written word, and it's...

If you're in the U.S., you'll receive a signed copy of my book. (Outside the U.S.? You'll receive a PDF version.)

You'll also receive access to the recordings of the training and free support for a month in a private group I'll create just for this cohort.

There will be lots of writing prompts and time for you to ask questions as we go along.

You will NOT be drinking from a fire hydrant.

You will be given specific, actionable steps to take that you can test immediately, consistently, and easily to take your copywriting up several notches before the day is done.

If you continue applying what you've learned and engaging in the group for the month after the training, you'll continue improving to the point that you will ask yourself at the end of the month why you were ever scared or worried about writing in the first place.

"Okay, Wes. I think I like what I'm hearing...but how do I know this is for me?"

This is for you if you are...

• A professional salesperson, sales manager, business owner, or entrepreneur.

• You want—or need—to sell more, faster, at higher margin, with less stress, more predictably.

• You don't want to hustle your face off or grind for every dollar you make.

• You want a system that has been proven...

  • Over multiple boom and bust economies

    • Across the nation and even the world

    • In many industries, such as high-tech, financial services, manufacturing, and government

    • In-person, remotely, and hybrid

    • At trade shows, webinars, or door-to-door

    • In complex, strategic sales or fast-moving, tactical sales

• You also don't want to be forced to...

  • Memorize cheesy, gimmicky, high-pressure scripts or lines

    • Implement expensive, complex software suites

    • Keep enrolling in more expensive groups as an upsell to "get the real secrets"

• You just want to learn from and network with good people, professionals, who are motivated, generous, and willing to share what is working and not working day in and day out without any hidden agendas or expectations

• In other words, you want to just chill...like a gorilla...as you own your space...as the expert in your niche...so you can speak softly and carry a big stick.

You get all of that and more in this program/group/community.

These are just some of the sales, marketing, & growth tools, resources, & programs I've launched over the years, and will show you how you can do the same so you can work smarter, not harder...

Use My 27 Years To Save You Decades

In 1997 I left the Air Force to become a commissioned salesperson.

In late 2006 I started training people on what I knew.

The picture on the right is from the first one-day live workshop I did in July of 2007 here in SoCal.

Since then, I've helped thousands of professionals in at least 28 countries sell more, faster, at higher margin, with less stress, more predictably, and I can help you do the same.

Which of These Sound Like You?

It's common for professional salespeople, sales managers, business owners, and entrepreneurs to struggle with all of these to one degree or another...

FAQ/SAQ

Frequently Asked & Should Ask Question

1. Are there refunds?

   If you tell me you can't put gas in your car or food on the table without a refund, I'll refund you.

2. Will this work in my industry?

   Yes. "But you don't know me or my..." Stop. Right. There. I know you're a human, and you're selling to humans, so I can help you in this program. I've sold financial services as a licensed stock broker with my insurance license. I've sold mobile homes. I've sold 7-figures in tech services to Google at their HQ in Mountain View, CA. I've sold $635,000 in training to Dell. I've sold SaaS from home since 2008, which was way before this whole WFH thing was a thing. I've trained photographers, realtors, mortgage brokers, laser eye surgeons, video producers, transcriptionists, web designers, B2B, B2G, dryer vent cleaners, and probably 1,000 other "unique" niches, and they've all grown as a result. You will, too, if you show up, plug in, apply what you learn, ask questions, and take massive action.

3. Is this some mega group and I'm just a number?

   No. This will probably only have a couple of dozen people.

4. Where will this be held?

   It's all online. It's a video call/training + group.

5. What's up with the recordings?

   Ahhh...I'll record this over Zoom and share them right away. They are yours to keep.

6. Why is this so cheap?

   You are the "beta" group. The "alpha" group kicked off Friday, Dec 2, 2022. We had people attend in person and online. I had never taught copywriting like this, so I wanted to over-deliver, so their price was even lower. So I raised the price by just $100 because I'm still perfecting the flow and what to cover live vs. what to give you over the month of support. This will become a regular offering of mine, so the price will continue increasing as I deliver this more often, so jump on board now.

7. Why don't you send your physical book to everyone?

   Ahhh...it's expensive and a pain in the ass to mail outside the U.S.

8. Why is the sky blue?

   It's called Rayleigh scattering. (Trust me on this...and everything else I write here...but on this topic, I was a meteorologist in the Air Force, so you can take this answer to the bank...along with every other answer I give you...but I'm becoming redundant. Just join me, and let's start selling together.)

Let's Get This Party Started

One of my first copywriting testimonials goes back to 2011 when Keap was still Infusionsoft.