Chewjitsu, Nick Albin, on The Sales Podcast

Join the "Chew Crew" To Grow Your Gym, Your Business, and Your Life

Author

Wes Schaeffer
October 06, 2023

Chewjitsu discussed BJJ, business, and life on The Sales Podcast

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  • Wrestled in high school before YouTube.

  • He and his high school buddies started fighting each other in 2003 when they grabbed VHS tapes and practiced.

  • He wanted to fight in MMA.

  • Fought 13 fights in six years.

  • Realized he liked grappling more.

  • Desire vs. discomfort.

  • Poor upbringing

  • He had no grand plan.

  • He shared a studio apartment with a friend for a couple of years.

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  • Got a job and just focused on training.

  • Got an associate degree but saw the price of “big college” and wasn’t sold on it.

  • Stayed four years with his first Brazilian Jiu-Jitsu school, and in 2007 he moved to the school he now owns.

  • He took it over as a brown belt after helping train since he was a purple belt.

  • By 2009, he took over the school, but he still had his tech support job

  • It wasn’t a thing to teach BJJ full-time back in 2009.

  • The nervous system of the internet wasn’t like it is now, so they were much more isolated back then.

  • In 2010, he was teaching BJJ as much as he could and was hanging out with some friends after a seminar and had this epiphany on how to make it on BJJ alone.

  • It was March, and by June, he made it happen.

  • He got his black belt in 2011.

  • He knew if he expanded his offerings, he could grow.

  • He had a small student base, but he was growing because “the product was pretty good” because he cared and put in the effort.

  • Then he started running it as a business, but most entrepreneurs don’t like the marketing and business side of things.

  • Now has 600 students.

  • He’s always had a partner in the business who happened to be a consultant for fitness gyms.

  • They implemented a follow-up/drip/nurture process.

  • “Thank you for contacting me. I’m super-busy,” so he needed the follow-up, and he brought the entire family.

  • Now he knows that business is business.

  • He wasn’t too nervous when COVID hit since he came up from a simple background and he still lives within his means.

  • He rented out all of his gym gear to his members but was only closed for about six weeks.

  • People will invest in themselves when it’s important to them.

  • His gym has always grown, even in bad economies.

  • BJJ offers fitness, skills, competition, as well as community, and friendship.

  • He’s always loved YouTube and learning with video.

  • He has made videos for his students when they missed a session.

  • Then he made them public, and he started getting questions.

  • It has kind of grown organically.

  • Wants to expand his gym. Some students drive 45 to 60 minutes to get to him, so he’s looking to open another school across town.

  • “Everything is about reps. Get in the reps and put in the work.”

  • He’ll focus on one position, i.e., half guard bottom, for up to four weeks.

  • You have to plow the fields before you plant the seeds.

  • Information is best when it comes in the nick of time instead of ahead of time.

  • For two weeks before a competition, he’ll teach nothing new and make them follow a process and a sequence. You have to prime yourself to compete.

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