Facebook Ads in Four Hours Per Week, Eric Saar on The Sales Podcast

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Professional Sales Tips you'll learn today on The Sales Podcast ...

• Slingshot Media

• Interstacial ads

• Used to be a sports writer for the NBA

• T-Tech was a billion-dollar company, and he started working on their Facebook ads program

• He was overseeing $11 million in ads per month and he was teaching people how to do Facebook ads

• 2019-2020 he was doing this when the world changed

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• He has a physical disability, so he lives with his father when he went out on his own to get his Pepperdine MBA

• Getting his MBA gave him a lot of confidence

• He’s not seeing fundamental changes in Meta advertising

• Tracking has changed, especially with some of the changes implemented by Apple

• Facebook can’t see the conversions with Apple

• Facebook Lead Forms help you with the Apple tracking issue

• Spams/bots can be a problem on Facebook Lead Forms

• If you drive them to your landing page, it’s probably a better lead

• You are “dangerous” with what you probably know about Facebook Advertising

• Spend at least $20/day for at least two weeks

• It’s not for “proving” an offer. It’s better to expand a proven offer.

• E-commerce is best for Facebook Ads.

• Webinars are still effective.

• You need to be omnichannel but adjust your message to the medium

• Selling clothes? Be on Facebook. Emergency plumbing? Be on Google.

• Fix your ad sets, and don’t bid against yourself

• Many agencies do these five big things wrong

• Can be done in just four hours per month, other than graphics

• Ad fatigue kicks in at around the 2.5-month mark

• What works for you, and how much time do you have?

• He split tests differently. Scientific split tests are hard to do.

• When you look at the wrong metrics, you can turn off your best ads.

Sales Growth Tools Mentioned In The Sales Podcast

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• Phone Burner: work the phone like a machine so you can be a human when you connect.

GUEST INFO:

• Guest Site: https://slingshotmediaconsulting.com/

• Eric Saar’s Facebook Ads Group

PODCAST INFO:

• Podcast website

• Apple Podcasts

• Spotify

• YouTube

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