AI + IQ Is Greater Than HR Says John Munsell

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Professional Sales Tips you'll learn today on The Sales Podcast ...

00:00 Introduction and Background
09:44 AI Tools for Research and Content Creation
17:21 The Use of AI in Sales and Business
25:12 Creating Scalable Prompts and an AI-First Culture
32:36 The Future of AI and Business
39:19 Exploring the Capabilities of AI
45:13 Automation with AI
57:14 Addressing Biases and Ethical Considerations
01:06:09 Training Programs and Resources

John Munsell, CEO of Bizzuka and adjunct instructor of AI at LSU, discusses the use of AI in sales and business. He shares his journey of how he ended up teaching AI at LSU and partnering with the university to upskill employees.

Munsell explains how AI can be used in various industries, such as marketing and sales, to improve efficiency and personalize interactions. He introduces tools like ChatGPT, Claude, Perplexity, and HeyGen that can assist in research, content creation, and even role-playing.

John emphasizes the importance of creating scalable prompts and developing an AI-first culture in businesses. The conversation explores the capabilities and applications of AI, specifically ChatGPT, in various contexts.

We discuss how AI can analyze images, assist visually impaired individuals, and automate tasks and we also touch on the potential biases and ethical considerations of AI. The conversation concludes with a discussion about the upcoming book by John Munsell and the training programs offered by his company.

• Started as a software company

• Created apps

• Sold off a part of his business to focus on web apps

• Build scalable prompts in AI

• Use AI to get intel on your prospects and map their persona to the buyer journey

  • Claude and ChatGPT

  • Heygen can do role-playing

• Use AI to do your job better

• The “Strategy Canvas”

• He likes Perplexity.ai

  • More of a research tool

  • Uses this more than Bing

  • Not great for creating content

  • Searches in real-time

• He uses Claude for a NewsJack post

  • Claude has projects

• Prompt containers and prompt stacks

• Give your AI the knowledge base, and it will build out your IVR if/then branch

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GUEST INFO:

• Guest Site: Bizzuka.com/ingrain and mention in the comments “The Sales Podcast” and you’ll get the book for free

• Guest LinkedIn: https://www.linkedin.com/in/jwmunsell/ Ping John on LinkedIn with “Ingrain” and you’ll also get a free book

PODCAST INFO:

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