Dancer. Doer. Zookeeper. Meet Laura Casselman of JVZoo.

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Professional Sales Tips you'll learn today on The Sales Podcast ...

Laura Casselman, the CEO of JVZoo, discusses her journey in the company and the opportunities in online marketing.

She emphasizes the importance of providing affiliates with good copy and advice on utilizing AI tools to create authentic and effective promotions. Laura also shares insights on user feedback and the need for constant evolution in the digital marketing industry.

We touch on the challenges of LinkedIn networking and the balance between growth and contentment and her decision to buy out JVZoo and the challenges she faced in financing the acquisition.

She emphasizes the importance of understanding contracts and making money work for you. Laura also shares her experience as a professional dancer and how it taught her valuable lessons in teamwork and leadership.

We get into the mindset of success, the power of consistency, and the importance of staying positive and grateful.

00:00 Introduction and Persistence
02:00 JVZoo as an Affiliate Platform
05:16 The Role of Affiliates in Laura's Business
08:15 Laura's Growth Mindset and Evolution in JVZoo
11:14 Opportunities in Online Marketing
13:25 Listening to User Feedback and Utilizing AI
16:03 The Importance of Good Copy for Affiliates
18:31 Avoiding the Race to the Bottom
21:29 Transition in Ownership and Future of JVZoo
32:39 Lessons in Teamwork and Leadership: From Professional Dancer to CEO
38:35 The Power of Consistency and a Positive Mindset in Achieving Success
41:04 The Importance of Physical Activity and Taking Care of Your Body

Takeaways

• Provide affiliates with good copy and advice on utilizing AI tools for authentic and effective promotions.

• Listen to user feedback and prioritize improvements based on the needs of top affiliates and forward-thinking newcomers.

• Constantly evolve and adapt to meet the changing demands of the digital marketing industry.

• Strive for growth while also finding contentment in the present.

• Maintain a balance between personal and professional life.

• Avoid the race to the bottom by focusing on honest reviews and recommendations. Understanding contracts and making informed financial decisions is crucial in business.

• Consistency and a positive mindset are key to achieving success.

• Teamwork and leadership skills can be learned from diverse experiences.

• Moving your body and staying physically active can have a positive impact on your overall well-being.

• Gratitude and reframing negative thoughts can help maintain a positive outlook on life.

Sales Growth Tools Mentioned In The Sales Podcast

• Write Emails That Get Read and Make You Money

• Get Two Private Calls As Part of The Make Every Sale Program

• Take The CRM Quiz

• Start Your 12 Weeks To Peak™

GUEST INFO:

• Guest Site: https://lauracasselman.com/

• Guest Site: https://www.jvzoo.com/

• Guest Instagram: https://www.instagram.com/thelauracasselman/

• Guest LinkedIn: https://www.linkedin.com/in/laura-casselman/

• Guest YouTube: https://www.youtube.com/@thelauracasselman

• Guest Twitter: https://x.com/Lauracasselman1

• Guest Facebook: https://www.facebook.com/thelauracasselman

PODCAST INFO:

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