Get Booked to Speak, Sean Douglas

From Air Force Crew Chief to TedX Speaker

Author

Wes Schaeffer
April 09, 2024

Professional Sales Tips you'll learn today on The Sales Podcast ...

  • 20 years and four days in the Air Force

  • F-15 crew chief, drill instructor, some security force work

  • Built four businesses while in the Air Force

  • Entertainment…antique store…

  • In 2016, he laid the foundation for his speaking business when he was teaching a resilience program for the Air Force

  • Retired in 2021

  • High schools and colleges had him speak and judge drill competitions, which built up his contacts

  • In 2016, he was paid $1,000 to speak after someone found him via his social media posts

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  • In 2016, he self-published his own book

  • Then he created a radio show

  • That show led him to be named an “Icon of Influence.”

  • He set the goal to give a TEDx talk within five years and did it within a year, then he gave three by 2023

  • Now he teaches you how to get picked to give your own TEDx talk

  • Start with a startling fact, statistic, etc.

  • Your talk must match the theme of the TEDx talk

  • How is humanity changed when they implement your idea?

  • Speaks 20-25 times a year now

  • How to price your keynote talk

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You’re only as valuable as someone is willing to pay.”

Sean Douglas on The Sales Podcast

  • Associations pay around $3,000

  • Took him a week or two to message about 100 associations in his state

  • Maybe half got back to him

  • Maybe 20-30 wanted a conversation, and that landed him 7-8 stages

  • Then he lands half-day workshops from members of the audience

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Speak nationally, but sleep locally.”

Sean Douglas on The Sales Podcast

  • Do a search of "call for speakers" with your topic, i.e., "call for speakers sales."

  • If you want to get into corporate, do a search “request for proposals.”

  • Do a search on social media for #callforspeakers

  • Friend request the organizer, like the post, comment on the post, and check out the application, fill it out, send the organizer a comment that you applied and go back to the post and enter “applied”

Sales Growth Tools Mentioned In The Sales Podcast

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