With her PhD in Consumer Psychology nearly complete you want to hear what she says about how to build a brand.
- How marketing and design are interrelated and how to use that information to make more inbound sales
- Whether or not branding and productization are mutually exclusive
- How to leverage smart branding across more channels to enhance your inbound marketing
- How to "rock" a trade show with your brand
- What role your ego plays in sales, marketing, and branding
- Where you should focus as you build your brand and your sales
- How to leverage your early adopters to accelerate your growth
- Whether or not you should outsource your branding and marketing
- How to handle the limited vision of others
- What an "explainer video" is and how to use it to grow your inbound sales
Catch Up on The Previous Episode of The Inbound Sales Podcast
Market like you mean it.
Now go sell something.