About Today's Guest
DJ Waldow is the author of "A Rebel's Guide to Email Marketing" and is now the email marketing guru at Marketo. Learn his tips for getting your emails read, your readers engaged and your bottom line growing.
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Here are some notes from my interview with DJ Waldow.
- Earn their trust.
- Break the rules.
- Address the WIIFM in the beginning.
- Free is fine but it doesn't have to be free necessarily.
- Give them an image of the email they will get.
- Give your visitors an easy and obvious way to opt-in.
- You'll never always get it right. Keep tweaking. There will always be a lot of moving parts.
- "I'm a recovering perfectionist."
- John Michael Morgan - "Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition"
- DJ wrote a list that said "write down goals."
- LeadBrite - Free template (Welcome Gate)
- 40-50% new opt-ins come from that page.
- Popups still work.
- More big companies and brands are using them, too. He sees them as a consumer.
- FunnyOrDie - must be 3 pages deep to see a popup.
- Greatest - YouAreTheGreatest
- BustedTees
- Track your mouse movement
- Expensive service
- He personally does not use first name personalization in the greeting or subject line but he recommended it to a client today.
- He's not a fan of double opt-ins. "Too much can go wrong."
- He interviewed Daniel Pink. Nice guy. Writes 500 words a day. Not always that fun.
- Jason Falls - "No Bullshit Social Media"
- Relationship going back 4 years
- Best Practices - not true anymore!!
- It's what's best for your audience.
- Test what works for you
- your audience will tell you if something isn't working
- 90DaysToEllen
- Pure Matter agency
- Social media friends
- FeedingAmerica is a charity she supports and whomever donates the most money can sponsor their lunch
Market like you mean it.
Now go sell something.