Get into the weeds to improve your speeds and feeds .
Years ago, I heard him tell a story of how he took responsibility for being rear-ended.
Sure, legally, the kid who hit him was at fault, but Kennedy said he was the one running late.
He was the one who decided to take that specific route to his destination.
He was the one who put himself in that exact spot at that exact moment in time.
Kennedy took extreme ownership, which is the title of the book of the other gentleman I have been following this last year closely, and his name is Jocko Willink.
(That's me after training a little Brazilian Jiu-Jitsu with Jocko in 2017.)
Jocko is a former career Navy SEAL who now hosts a podcast, speaks, and consults with businesses on how to take responsibility for their actions, address their issues head-on, and overcome them.
Both Kennedy and Willink live by the equation of discipline = responsibility.
Kennedy has the discipline to write 1,200 every day, rain or shine.
He even wrote 1,200 words on the morning he buried his mother.
That's extreme ownership.
Jocko wakes up at 4:30 am every morning, takes a picture of his watch and posts it to Twitter, then hits his garage gym to exercise. He has three alarm clocks to ensure he gets up and gets going.
That's extreme ownership.
What do you need to own up to in order to be the grown-up you were meant to be?
Who is holding you accountable?
Maybe it's your Twitter followers.
Maybe it's your spouse.
Maybe it's your kids.
Maybe it's your business partner.
Maybe it's your sales and entrepreneurial peers along with me.
Be warned.
When you work with me, you will experience extreme ownership.
Now go sell something.
