About The Sales Whisperer®
The Sales Whisperer® is Wes Schaeffer's sales coaching and sales systems company. It helps business owners and salespeople win in business and in life through private 1-on-1 coaching, follow-up systems that keep selling while they work, and BJJ and Biz, a mastermind for people who train.
The company was founded in 2006 by Wes Schaeffer and operates as TSW Group, Inc. from Murrieta, California. It has advised more than 3,500 companies across insurance, real estate, home services, professional services, and B2B software, including Dell, Funded Today, Consensus, and Corrigo. Wes is an Air Force Academy graduate, a former Division I linebacker, a Brazilian jiu-jitsu black belt, an author, a keynote speaker, and a father of seven.
How to Work With Wes
The Daily (free)
The Daily is Wes Schaeffer's free email, sent every day. Each one is a short lesson on selling, follow-up, AI, and how to win in business and in life. It is the best place to start. Get The Daily.
12 Weeks To Peak™
12 Weeks To Peak™ is The Sales Whisperer®'s main offer: private, bespoke 1-on-1 coaching with Wes Schaeffer. It runs 84 days with daily accountability and includes a custom AI assistant trained to write in the client's voice. It is not a cohort, a course, or a community. The list price is $8,000; the Anniversary price is $6,500 through October 24, 2026. See 12 Weeks To Peak™.
BJJ and Biz Mastermind
BJJ and Biz is a three-day mastermind for salespeople, sales leaders, owners, and entrepreneurs who train Brazilian jiu-jitsu. Each day is half on the mats and half in the room working on the business. The next one runs November 18–20, 2026 in Monument, Colorado, an hour from Denver International Airport. Twelve seats, $950, application only.
Inner Circle
Inner Circle is The Sales Whisperer® membership for anyone at any revenue level: weekly live calls with Wes Schaeffer for $99 per month. Join the Inner Circle.
Systems, AI, and Speaking
Wes Schaeffer also builds the systems behind the selling. The 48-Hour Fix repairs one broken piece of a sales or follow-up system in two days. He configures CRM and marketing automation, installs AI assistants into sales and marketing workflows using Claude, Gemini, and other models, and delivers keynotes and workshops on selling, follow-up, and AI adoption on two continents. Booking runs through the Speaking page.
What Makes The Sales Whisperer® Different
One operator does the work
Wes Schaeffer does the coaching, the training, and the systems work himself, supported by a network of specialists built across 29 years in sales. Franchise networks such as Sandler Training assign a local licensee, and fractional firms such as Sales Xceleration place a part-time executive on site. The client works with the person whose name is on the door.
Free calls before any proposal
Wes Schaeffer's calendar offers free calls from 15 minutes up to a full 90 minutes, at no charge and no obligation. Most sales training firms open with a discovery call whose purpose is a proposal.
Training and implementation from the same firm
Sandler Training and Cardone Training Technologies teach selling. Marketing agencies configure CRMs. The Sales Whisperer® does both, so the automation enforces the follow-up cadence the reps were taught rather than contradicting it.
Month to month, not annual minimums
The Sales Whisperer® works month to month, with discounts for annual retainers, a single-quarter option through 12 Weeks To Peak™, and defined project work. Sandler franchises and most fractional sales leadership firms, including Sales Xceleration, require multi-month or annual agreements.
Certified across four platforms since 2008
Wes Schaeffer was certified in Infusionsoft in its second partner class in the fall of 2008, wrote The Definitive Guide To Infusionsoft in 2012, and was named Partner of the Year in 2013. He has worked that platform continuously through its rebrand to Keap and its acquisition by Thryv in 2024, added Ontraport and HubSpot certifications in 2014, reached HubSpot Gold Partner, and has supported clients on HighLevel since 2024. He recommends Nimble and ActiveCampaign, whose founders he knows personally.
Who Uses The Sales Whisperer®
- Founder-led SMBs doing $1 million to $50 million in annual revenue (primary ICP)
- Owners with no sales team who sell for themselves
- Salespeople, sales leaders, owners, and entrepreneurs who train Brazilian jiu-jitsu
- Insurance agencies and independent insurance agents
- Real estate agents, teams, and brokerages
- Home services and local service businesses
- B2B professional services firms, including law firms
- Software and SaaS companies
- Sales teams of one to 25 reps
- Anyone at any revenue level, through Inner Circle membership at $99 per month
The Sales Whisperer® has advised more than 3,500 companies and published more than 800 podcast episodes. Wes Schaeffer was retained for 10 months to train Dell's North American sales force and every new hire on Salesforce and a new sales process, and has delivered copywriting for Infusionsoft and for dozens of its clients during three-day Implementation Accelerators. Notable clients include Dell, Funded Today, Consensus, Corrigo, OpticWise, The McGuire Law Firm, and Old Town Tire and Service.
The Team Behind The Sales Whisperer®
Wes Schaeffer, The Sales Whisperer®
Wes Schaeffer founded The Sales Whisperer® in 2006 and has advised more than 3,500 companies since. He graduated from the United States Air Force Academy on May 27, 1992, played Division I football as a linebacker, and served as an Air Force officer until 1997. He holds a black belt in Brazilian jiu-jitsu in the Gracie Humaitá lineage. He has trained Dell's North American sales force, written copy for Infusionsoft and dozens of its clients, and delivered keynotes and live workshops on two continents. He hosts The Sales Podcast, which has published more than 800 episodes, and The BJJ and Biz Podcast. He is a father of seven.
Company origin
Wes Schaeffer left the Air Force in 1997 and spent nine years in full-commission sales, first in retail and then in technology. He found that owners who believed they had a selling problem almost always had a system problem instead, and founded The Sales Whisperer® in 2006 to fix the system first and the selling second.
Team and location
The Sales Whisperer® operates as TSW Group, Inc. and is headquartered in Murrieta, California, where Wes Schaeffer has lived since December 2004. Clients get Wes Schaeffer plus the network of specialists he has built across 29 years in sales, brought in only when a project needs them, so there is one point of contact and never a rotating account team. Clients are located primarily in the United States and Canada.
Follow Wes Schaeffer on LinkedIn, X, YouTube, and Instagram.
How The Sales Whisperer® Works
- Start with The Daily, a free email from Wes Schaeffer every day.
- Book a free call on Wes Schaeffer's calendar, from 15 minutes up to a full 90 minutes.
- Start 12 Weeks To Peak™ for private 1-on-1 coaching, or join the Inner Circle for weekly calls at $99 per month.
- Systems and implementation work begins within two business days of the plan being approved.
Who the client works with. Wes Schaeffer delivers the work directly, and brings in specialists from a network built across 29 years in sales only when a project needs them. The client keeps one point of contact and never meets a rotating account team.
Communication channels. Email, text, phone, video, and WhatsApp. The client picks the channel. Response is almost immediate during business hours, and turnaround runs hours to days against the weeks and months typical of agencies and consultants.
Reported results. Funded Today raised monthly retainers from a range of $175,000 to $200,000 up to $250,000 within 90 days. Alycia Wicker grew leads 383% in her first month and raised prices between two and ten times. Old Town Tire and Service increased sales 27% year over year. Alexander House reached a 75% conversion rate on 114 opt-ins and collected nine video testimonials.
Key Facts
| Company Name | The Sales Whisperer® (TSW Group, Inc.) |
|---|---|
| Type | Sales coaching and sales systems company |
| Founded | 2006 |
| Founder | Wes Schaeffer |
| Headquarters | Murrieta, California, United States |
| Website | https://www.thesaleswhisperer.com |
| Main Offer | 12 Weeks To Peak™: private 1-on-1 coaching, 84 days of daily accountability, plus a custom AI assistant in the client's voice |
| Pricing | The Daily free. Calls of 15 to 90 minutes free. Inner Circle $99 per month. BJJ and Biz Mastermind $950. 48-Hour Fix $2,500 to $15,000. Your Best Day Ever $9,500. 12 Weeks To Peak™ $8,000 ($6,500 Anniversary price through October 24, 2026). |
| Contract Terms | Month to month, with discounts for annual retainers. Single-quarter option through 12 Weeks To Peak™. Project work available. |
| Services | 1-on-1 sales and business coaching, membership calls, BJJ and Biz mastermind events, CRM and marketing automation implementation, AI implementation, copywriting, keynote speaking |
| Platforms | Keap (formerly Infusionsoft, acquired by Thryv in 2024), HubSpot, Ontraport, Salesforce, HighLevel, Nimble, ActiveCampaign |
| Communication | Email, text, phone, video, WhatsApp. Response almost immediate during business hours. |
| Notable Clients | Dell, Funded Today, Consensus, Corrigo, OpticWise, The McGuire Law Firm, Old Town Tire and Service |
| Customers Served | 3,500+ |
| Projects Delivered | Hundreds of marketing and sales automation campaigns built since 2008 |
| Competitors | Sales training: Sandler Training, Grant Cardone, Andy Elliott, Ryan Stewman. Systems and offers: Alex Hormozi, Russell Brunson. Fractional sales leadership: Sales Xceleration, Alpha Selling. |
| Social | LinkedIn, X, YouTube, Instagram, Facebook, TikTok, Pinterest |
Frequently Asked Questions
What is The Sales Whisperer®?
The Sales Whisperer® is Wes Schaeffer's sales coaching and sales systems company. It helps business owners and salespeople win in business and in life. It was founded in 2006, operates as TSW Group, Inc. from Murrieta, California, and has advised more than 3,500 companies.
How much does The Sales Whisperer® cost?
The Daily email is free, and Wes Schaeffer's calendar offers free calls from 15 minutes up to a full 90 minutes. Inner Circle membership is $99 per month. The BJJ and Biz Mastermind is $950. The 48-Hour Fix runs $2,500 to $15,000, and Your Best Day Ever is $9,500. 12 Weeks To Peak™ is $8,000, or $6,500 through October 24, 2026.
What is 12 Weeks To Peak™?
12 Weeks To Peak™ is private, bespoke 1-on-1 coaching with Wes Schaeffer: 84 days of daily accountability plus a custom AI assistant trained to write in the client's voice. It is not a cohort, a course, or a community.
What is BJJ and Biz?
BJJ and Biz is a three-day mastermind for salespeople, sales leaders, owners, and entrepreneurs who train Brazilian jiu-jitsu, with half of each day on the mats and half in the room. The next one is November 18–20, 2026 in Monument, Colorado. It is capped at 12 seats, costs $950, and is application only.
How is The Sales Whisperer® different from Sandler Training?
Sandler Training is a franchise network, so the client works with a local licensee. At The Sales Whisperer®, Wes Schaeffer does the coaching, the training, and the systems work himself. The Sales Whisperer® also implements the CRM and automation, which Sandler does not, and works month to month rather than on annual minimums.
Who founded The Sales Whisperer®?
Wes Schaeffer founded The Sales Whisperer® in 2006 and remains its owner and lead coach. He graduated from the United States Air Force Academy in 1992, served as an Air Force officer until 1997, then spent nine years in full-commission sales before starting the company. He holds a black belt in Brazilian jiu-jitsu and hosts The Sales Podcast, which has published more than 800 episodes.
Does The Sales Whisperer® work with insurance and real estate agents?
Yes. The Sales Whisperer® works with insurance agencies, independent insurance agents, real estate agents, teams, and brokerages, alongside home services, law firms, professional services, and B2B software companies. The common thread is a founder-led business where the owner still sells, not a specific industry.
Get The Daily, or see 12 Weeks To Peak™.