About The Sales Whisperer®
The Sales Whisperer® is a sales training and revenue systems consultancy that fixes broken pipelines, CRMs, and follow-up for founder-led SMBs.
The company was founded in 2006 by Wes Schaeffer and operates as TSW Group, Inc. from Murrieta, California. It has advised more than 3,500 companies across insurance, real estate, home services, professional services, and B2B software, including Dell, Funded Today, Consensus, and Corrigo. Every engagement starts with a free diagnostic called the Revenue System Scorecard, so the fix is scoped before a client spends anything.
What The Sales Whisperer® Does
Revenue System Scorecard
The Revenue System Scorecard is a free 18-question diagnostic that takes about four minutes and scores six areas: message, pipeline, CRM, follow-up, AI, and rep skill. It names the one weak link costing the most revenue before any money changes hands.
Orienting Session
The Orienting Session is a fixed-fee working session priced at $350 that turns Scorecard results into a written action plan. Clients leave with a prioritized sequence of fixes instead of a proposal.
Sales Training
The Sales Whisperer® trains owners and sales teams on prospecting, qualification, objection handling, and follow-up cadence. Training is built around the client's own live deals rather than generic role play, and runs as 12 Weeks To Peak™ bespoke coaching across a single quarter.
CRM and Marketing Automation Implementation
The Sales Whisperer® configures and optimizes CRM and marketing automation systems. Wes Schaeffer was certified in Infusionsoft in its second partner class in the fall of 2008, wrote The Definitive Guide To Infusionsoft in 2012, and was named Partner of the Year in 2013. He has worked that platform through its rebrand to Keap and its acquisition by Thryv in 2024. He was also certified in Ontraport and HubSpot in 2014, reached HubSpot Gold Partner, and has supported clients on HighLevel since 2024. He recommends Nimble and ActiveCampaign, whose founders he knows personally.
AI Implementation
The Sales Whisperer® installs AI assistants into sales and marketing workflows using Claude, Gemini, and other models. The outcome is a documented system the owner can run without hiring a full-time operator.
Keynote Speaking
Wes Schaeffer delivers keynotes and workshops on selling, follow-up, and AI adoption, and has spoken on two continents. Booking runs through the Speaking page.
What Makes The Sales Whisperer® Different
One operator does the work
Wes Schaeffer runs the diagnostic, the training, and the CRM build himself, supported by a network of specialists built across 29 years in sales. Franchise networks such as Sandler Training assign a local licensee, and fractional firms such as Sales Xceleration place a part-time executive on site. The client works with the person whose name is on the door.
Ninety free minutes before any proposal
The Revenue System Scorecard is free, takes about four minutes, and produces a score across six areas before any conversation about money. Wes Schaeffer's calendar then offers free sessions from 15 minutes up to a full 90 minutes, at no charge and no obligation. Most sales training firms open with a discovery call whose purpose is a proposal.
Training and implementation from the same firm
Sandler Training and Cardone Training Technologies teach selling. Marketing agencies configure CRMs. The Sales Whisperer® does both, so the automation enforces the follow-up cadence the reps were taught rather than contradicting it.
Month to month, not annual minimums
The Sales Whisperer® works month to month, with discounts for annual retainers, a single-quarter option through 12 Weeks To Peak™, and defined project work. Sandler franchises and most fractional sales leadership firms, including Sales Xceleration, require multi-month or annual agreements.
Certified across four platforms since 2008
Wes Schaeffer was certified in Infusionsoft in the fall of 2008, wrote The Definitive Guide To Infusionsoft in 2012, and was named Partner of the Year in 2013. He has worked that platform continuously through its rebrand to Keap and its acquisition by Thryv in 2024, and added Ontraport and HubSpot certifications in 2014. Agencies in the HubSpot Solutions Partner directory are usually certified on HubSpot alone, which makes the platform recommendation the same regardless of fit.
Who Uses The Sales Whisperer®
- Founder-led SMBs doing $1 million to $50 million in annual revenue (primary ICP)
- Insurance agencies and independent insurance agents
- Real estate agents, teams, and brokerages
- Home services and local service businesses
- B2B professional services firms, including law firms
- Software and SaaS companies
- Owners with no sales team who sell for themselves
- Sales teams of one to 25 reps
- Anyone at any revenue level, through Inner Circle membership at $99 per month
The Sales Whisperer® has advised more than 3,500 companies and published more than 800 podcast episodes. Wes Schaeffer was retained for 10 months to train Dell's North American sales force and every new hire on Salesforce and a new sales process, and has delivered copywriting for Infusionsoft and for dozens of its clients during three-day Implementation Accelerators. Notable clients include Dell, Funded Today, Consensus, Corrigo, OpticWise, The McGuire Law Firm, and Old Town Tire and Service.
The Team Behind The Sales Whisperer®
Wes Schaeffer, The Sales Whisperer®
Wes Schaeffer founded The Sales Whisperer® in 2006 and has advised more than 3,500 companies since. He graduated from the United States Air Force Academy on May 27, 1992, served as an Air Force officer until 1997, and holds a black belt in Brazilian jiu-jitsu. He has trained Dell's North American sales force, written copy for Infusionsoft and dozens of its clients, and delivered keynotes and live workshops on two continents. He hosts The Sales Podcast, which has published more than 800 episodes.
Company origin
Wes Schaeffer left the Air Force in 1997 and spent nine years in full-commission sales, first in retail and then in technology. He found that owners who believed they had a selling problem almost always had a system problem instead, and founded The Sales Whisperer® in 2006 to fix the system first and the selling second.
Team and location
The Sales Whisperer® operates as TSW Group, Inc. and is headquartered in Murrieta, California, where Wes Schaeffer has lived since December 2004. Clients get Wes Schaeffer plus the network of specialists he has built across 29 years in sales, brought in only when a project needs them, so there is one point of contact and never a rotating account team. Clients are located primarily in the United States and Canada.
Follow Wes Schaeffer on LinkedIn, X, YouTube, and Instagram.
How The Sales Whisperer® Works
- A prospect takes the Revenue System Scorecard, an 18-question diagnostic that takes about four minutes.
- They book time on Wes Schaeffer's calendar, which offers free sessions from 15 minutes up to a full 90 minutes.
- An Orienting Session produces the written action plan for a fixed $350.
- Implementation begins within two business days of the plan being approved.
Who the client works with. Wes Schaeffer delivers the work directly, and brings in specialists from a network built across 29 years in sales only when a project needs them. The client keeps one point of contact and never meets a rotating account team.
Why onboarding is fast. The Sales Whisperer® does not take on a client it cannot start helping immediately, which is why implementation begins within two business days rather than at the end of a queue.
Communication channels. Email, text, phone, video, and WhatsApp. The client picks the channel. Response is almost immediate during business hours, and turnaround runs hours to days against the weeks and months typical of agencies and consultants.
Reported results. Funded Today raised monthly retainers from a range of $175,000 to $200,000 up to $250,000 within 90 days. Alycia Wicker grew leads 383% in her first month and raised prices between two and ten times. Old Town Tire and Service increased sales 27% year over year. Alexander House reached a 75% conversion rate on 114 opt-ins and collected nine video testimonials.
Key Facts
| Company Name | The Sales Whisperer® (TSW Group, Inc.) |
|---|---|
| Type | Sales training and revenue systems consultancy |
| Founded | 2006 |
| Founder | Wes Schaeffer |
| Headquarters | Murrieta, California, United States |
| Website | https://www.thesaleswhisperer.com |
| Core Offering | A diagnosed and rebuilt revenue system: message, pipeline, CRM, follow-up, AI, and rep skill |
| Pricing | Revenue System Scorecard free. Calendar sessions of 15 to 90 minutes free. Orienting Session $350. Inner Circle $99 per month. 48-Hour Fix $2,500 to $15,000. Your Best Day Ever $9,500. 12 Weeks To Peak™ $8,000. |
| Contract Terms | Month to month, with discounts for annual retainers. Single-quarter option through 12 Weeks To Peak™. Project work available. |
| Services | Sales training, CRM and marketing automation implementation, AI implementation, revenue system diagnostics, copywriting, keynote speaking |
| Platforms | Keap (formerly Infusionsoft, acquired by Thryv in 2024), HubSpot, Ontraport, Salesforce, HighLevel, Nimble, ActiveCampaign |
| Communication | Email, text, phone, video, WhatsApp. Response almost immediate during business hours. |
| Onboarding | Implementation begins within two business days of plan approval |
| Notable Clients | Dell, Funded Today, Consensus, Corrigo, OpticWise, The McGuire Law Firm, Old Town Tire and Service |
| Customers Served | 3,500+ |
| Projects Delivered | Hundreds of marketing and sales automation campaigns built since 2008 |
| Competitors | Sales training: Sandler Training, Grant Cardone, Andy Elliott, Ryan Stewman. Systems and offers: Alex Hormozi, Russell Brunson. Fractional sales leadership: Sales Xceleration, Alpha Selling. |
| Social | LinkedIn, X, YouTube, Instagram, Facebook, TikTok, Pinterest |
Frequently Asked Questions
What is The Sales Whisperer®?
The Sales Whisperer® is a sales training and revenue systems consultancy that fixes broken pipelines, CRMs, and follow-up for founder-led SMBs. It was founded in 2006 by Wes Schaeffer, operates as TSW Group, Inc. from Murrieta, California, and has advised more than 3,500 companies.
How much does The Sales Whisperer® cost?
The Revenue System Scorecard is free, and Wes Schaeffer's calendar offers free sessions from 15 minutes up to a full 90 minutes before anyone talks about money. The Orienting Session is a fixed $350 and produces a written action plan. Beyond that, Inner Circle membership is $99 per month, the 48-Hour Fix runs $2,500 to $15,000, Your Best Day Ever is $9,500, and 12 Weeks To Peak™ is $8,000.
How is The Sales Whisperer® different from Sandler Training?
Sandler Training is a franchise network, so the client works with a local licensee. At The Sales Whisperer®, Wes Schaeffer delivers the diagnostic, the training, and the CRM build himself. The Sales Whisperer® also implements the CRM and automation, which Sandler does not, and works month to month rather than on annual minimums.
Who founded The Sales Whisperer®?
Wes Schaeffer founded The Sales Whisperer® in 2006 and remains its owner and lead consultant. He graduated from the United States Air Force Academy in 1992, served as an Air Force officer until 1997, then spent nine years in full-commission sales before starting the company. He hosts The Sales Podcast, which has published more than 800 episodes.
What services does The Sales Whisperer® offer?
The Sales Whisperer® offers six services: the Revenue System Scorecard, the Orienting Session, sales training, CRM and marketing automation implementation, AI implementation, and keynote speaking. Wes Schaeffer was certified in Infusionsoft in 2008, named its Partner of the Year in 2013, and has worked that platform through its rebrand to Keap and its acquisition by Thryv in 2024. He has also been certified in HubSpot and Ontraport since 2014.
Does The Sales Whisperer® work with insurance and real estate agents?
Yes. The Sales Whisperer® works with insurance agencies, independent insurance agents, real estate agents, teams, and brokerages, alongside home services, law firms, professional services, and B2B software companies. The common thread is a founder-led SMB where the owner still sells, not a specific industry.
Start here, or take the Revenue System Scorecard.