Test Quickly, Validate, and Shoot For The Stars
- How Zach Smith and his team have raised over $107 million on Kickstarter and Indiegogo in under three years
- The importance of metrics and tracking
- How to test quickly and validate and why you must do that with every launch
- Why he takes on the risk of fronting all the ad spend for new clients, and how he controls that risk
- How to turn a shooting star into a supernova
- The 7 P's of the Funded Today launch
- Why you can't throw anything against the wall today if you expect to succeed
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