How To Pay For Performance With Dush Ramachandran

Written by Wes Schaeffer | Jun 13, 2025

Make your affiliates compete to grow your sales

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He and his wife spent many years at ClickBank
Grew from $95 million to $550 million
Paid out $1 billion then $2 billion to vendors and affiliates
Pay for performance
The higher your price, the lower percentage you can offer
Where do you find affiliates? Go look at ClickBank.
How do you get affiliates to promote you?
They want to know if they can make money and get paid on time and if it/you will be in it for the long haul
Be generous and pay on time
Have some competitions
Should you do evergreen promotions or big launches?
Promote competitors to your non-buyers

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