---
title: Get Customers To Tell You What They Want To Buy, With Rob and Kennedy
description: Rob and Kennedy are entertainers who started a software company to better serve their customers and grow their sales. Hear their Response Suite story.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Aug 29, 2019

# Get Customers To Tell You What They Want To Buy, With Rob and Kennedy

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## Create The Confidence To Change

 

---

***[\[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]](https://thesaleswhisperer.com/podcast-guests)***

<iframe class="hs-responsive-embed-iframe" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;" allow="autoplay; fullscreen" xml="lang" src="https://player.vimeo.com/video/348886333" width="640" height="480" frameborder="0" allowfullscreen data-service="vimeo"></iframe>

## **[Marketing Tips](https://thesaleswhisperer.com/daily)**you'll learn today on **[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)**...

- Rob (red hair) Comedy stage hypnotist + Kennedy (white hair) Mentalist/mind reader
- Met at a bar at a magic convention
- Lots of downtime between shows
- Had an interest in marketing and he got good at getting gigs
- Started a coaching program by accident
- Rob had moved to Greece and had started his own program as well
- Still perform
- "Be a voice, not an echo."
- They've never been employed or been employers, which is their advantage
- Obsessed with how people think and how they make decisions
- Totally bootstrapped
- We should all be getting feedback from our customers

[![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKp1TvtaNZ1ZvpWudyIM4YkcYvgI4uloUpJJnbOxaFhXajFja1h1XNQp5h3cgxkDjADVdscgTCAxFMYtCoiLJTU%2BeOzL6lBYZAjq1a%2FndWq5oDsdU4o%2F23kVUIhBUBX3kje2HFG8M6avpP0xIpI7xjIxVNrYDPkWbof9QQQLOqhWG4jkDZnhTyIQMzImPtRjVS4BbBBd5Iq&webInteractiveContentId=178194433547&portalId=443614)

- They made the tool they needed
- Typical client-feedback surveys are usually terrible, manual, complex, and ugly
- They may request a testimonial if you get a high score
- Then they're all ignored
- Make the survey the fulcrum between sales
- Ask the customer what else they are working on and how you can serve them
- Ask specific rather than open-ended questions
- Target ads based on their answers
- Keep the survey at three questions
- Admit what you don't know
- They are not technical
- They wanted a local developer who lives and breathes product creation
- Feedback from the beta version came mostly from support tickets
- Hired a recruiting firm to filter their candidates
- They know about marketing and business and invested in themselves
- They did not invent the survey market, so they focused on creating a great product and their message
- They had been leveraging surveys for four years, so they knew the ins and outs of what they were creating
- Now they are building something bigger than themselves
- They were pushed by the challenge and growth
- Kennedy's shows are 100% scripted
- Scripts give you the flexibility to respond appropriately
- Scripts give you the confidence...to make changes
- They watch each other and coach one another on how to improve
- Scripts give you the ability to be present in the moment and connect with the audience
- Commit emotionally at the moment
- You can never relax if the process is all made up on the spot
- Evolve your script if you get bored, and make sure you focus on the needs of the customer
- Be empathic, and you won't get bored

## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Use surveys and quizzes to make more sales at Response Suite 
    - Get a free trial AND...
    - Get a personal setup call with Rob and Kennedy AND...
    - Get a 4-part video training from them (normally $497)
- Listen to their podcast, [Three Marketers Walk Into a Podcast](https://blog.responsesuite.com/your-new-podcast-addiction-3-marketers-walk-into-a-podcast/)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[![When Was The Last Time You Faced The Sun? — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-30903753.jpg?height=200&name=pexels-30903753.jpg)](https://thesaleswhisperer.com/blog/when-was-the-last-time-you-faced-the-sun)

## [When Was The Last Time You Faced The Sun?](https://thesaleswhisperer.com/blog/when-was-the-last-time-you-faced-the-sun)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Oct 25, 2016

In June 1876, Custer made his last stand.

[Read more](https://thesaleswhisperer.com/blog/when-was-the-last-time-you-faced-the-sun)

[![ClickFunnels' David Woodward on What Works and What Doesn’t — AI-powered sales insights from Wes Schaeffer, The Sales Whisper](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-7013728.jpg?height=200&name=pexels-7013728.jpg)](https://thesaleswhisperer.com/blog/david-woodward-clickfunnels)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [ClickFunnels' David Woodward on What Works and What Doesn’t](https://thesaleswhisperer.com/blog/david-woodward-clickfunnels)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Nov 20, 2018

How to get more leads as the death of the website arrives .

[Read more](https://thesaleswhisperer.com/blog/david-woodward-clickfunnels)

[![Be Confident Like the Stupid Ones To Win at Sales](https://thesaleswhisperer.com/hs-fs/hubfs/FromTodaysReading/man_stupid_wes_schaeffer_from_todays_reading.jpg?height=200&name=man_stupid_wes_schaeffer_from_todays_reading.jpg)](https://thesaleswhisperer.com/blog/be-confident-like-the-stupid-ones)

[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training)

## [Be Confident Like the Stupid Ones To Win at Sales](https://thesaleswhisperer.com/blog/be-confident-like-the-stupid-ones)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Apr 10, 2022

The Dumb Ones Have The Entrepreneurial Spirit The biggest problem in business is that smart,...

[Read more](https://thesaleswhisperer.com/blog/be-confident-like-the-stupid-ones)

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