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Branding Tips you'll learn on this episode of The Sales Podcast
- How to be seen, heard, and found
- Get started and build an advantage that is insurmountable
- Malcolm Gladwell “Outliers: The Story of Success”
- At Gladwell’s core is the research
- Tell a good story and back it up with research
- Success and failures are not always deserved
- Franz Johansson, the impact of random events
- Mark wanted to expense an AOL account at his Fortune 100 company and he was the first one with an email account
- He got an idea and he pursued it at the right time
- You have to go through the open doors with great power Making great decisions still matters.
- Have the guts to make a decision
Have the guts to make a decision."
- It’s nerve-wracking to right a book
- It’s stressful to write a book
- Then you have to put it out there
Related Posts:
- How Mark writes a book
- “Marketing Rebellion”
- People kept saying they were falling behind
- He had a theory that technology was evolving so fast that people were falling behind
- He thought it was a technology issue and was 1/3rd through before he realized he was wrong
- He had a moment…”I don’t know if I even know what marketing is anymore.”
- Maps out the chapters, puts each one in Evernote, and observes the world for a year or so
- Saves articles, conducts interviews, etc.
- Writes over the holidays because he can’t stop and start
- Weave the research into a story
- Takes 6-8 weeks to write
- Sends out to beta-readers
- Go ahead and self-publish now
- He has gone through publishers and has also self-published
- They won’t promote you
- They’ll take most of your money
- They want you to sell 5,000 copies
- They own the content forever, you don’t
- Life’s hard
- “Content Shock” blog post went viral
- The most powerful websites move to the top, not the most powerful content
- When great isn’t enough anymore, what do you do?
- Create momentum
- There are no overnight successes
- The Black Keys toured for seven years before they became “known”
- “The Porcellian Club” or “the Port” or “the P.C.” secret society in Harvard that accepted the Winklevoss twins
- Most of us have to fight and scrape to go forward
- It follows a pattern. It’s not all random.
- Advantage, seam, awareness…
- Mark didn’t dream of what he is doing now
- He didn’t write his first book until he was nearly 50
- His passion was baseball but he loves what he does now
- He fell into his life’s work in a way
- Goals are important and you can apply this model of momentum to goals
- KDP and ACX owned by Amazon
- IngramSpark does the hardcover
Links Mentioned In The Sales Podcast
- Read all of Mark Schaefer's marketing wisdom at BusinessesGrow.com
- Follow Mark Schaefer on X
- Get Mark Schaefer's books
- Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds
- The Content Code: Six essential strategies to ignite your content, your marketing, and your business
- Social Media Explained: Untangling the World's Most Misunderstood Business Trend
- The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time
- Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
- Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
- Listen to Mark Schaefer's return interview on The Sales Podcast
