Guts, G.U.T.T.S.S. and the Only Security an Entrepreneur Gets

Courage. Guts. Bravery.

Celebrating the Spirited Entrepreneur.

I have a confession to make. I woke up at 2:30 today. Ante Meridiem, that is.

I wish I could say it was an isolated event but, suffice it to say, the roosters are moving because I've put them out of work.

Entrepreneurs realize every day we must run, fast. Some days as the lion, some days as the gazelle. But sitting still is not an option.

You (we), the Entrepreneur, the Business Owner, the Sales Professional who only gets paid when a sale is made, delivered and a satisfied client remits payment, cannot sit still.

Why?

1. It's not in your DNA.
2. You know there are great perils present today.
3. You know there are great opportunities present today.
4. You know security can only be found in two places:
   1. Federal prisons.
   2. When you bring value to your clients.

You bring value to your clients by staying current on industry trends and the needs of your clients and conveying to them on a consistent basis that you are ready, willing and capable of helping them address their needs, wants, desires and fears.

Performing Without a Net Takes Guts, or G.U.T.T.S.S.

Monuments aren't erected in honor of the middle-manager with the fewest paper cut-related incidents in a calendar month.

Trophies aren't named after the salesman who mailed out the most company brochures to prospects who were blowing him off.

Scholarships aren't created to celebrate the business owner with the most forgettable ad.

Nope.

To make it, I mean to really stand out, to KICK BUTT AND TAKE NAMES, requires that you surround yourself with excellence and:

• Take massive action.
• Offend.
• Not apologize.
• Practice.
• Drill.
• Rehearse.
• Measure.
• Test.
• Delegate.
• Inspect.
• Wash.
• Rinse.
• Repeat.

But that takes...

• Effort.
• Energy.
• Focus.
• Accountability.
• Stamina.
• Creativity.
• New Ideas.
• New Processes.
• New Technology.
• Encouragement.
• Masterminds.
• G.U.T.T.S.S.: the drive to Gain Unlimited Tools and Techniques for Sales Success.

Where?

You won't find those tools in the concentrated abundance you need at a monthly or even weekly breakfast networking group or free seminar at the Chamber of Commerce or at SCORE or City Hall or for sale in "Sky Mall" magazine.

Nope.

You'll only find it via total immersion with like-motivated, same-minded, unapologetic achievers.

Today's environment necessitates excellence to succeed.

Necessity is the mother of invention, repetition is the key to learning and it takes 21 days to break and develop a habit.

Your Choice.

Now you must choose.

1. Close this page and get back to the urgent but not important.
2. Bookmark it and get back to the important but not urgent.
3. Ignore it for three weeks only to find out you put off too long doing what needed to be done, which, not coincidentally, is the root of many of your problems.
4. Get The Daily for a daily dose of sales, marketing, and mindset, and when you're ready for total immersion with unapologetic achievers, join The Inner Circle.

Good Selling,

Wes Schaeffer is founder and owner of The Sales Whisperer®, the best dang sales training and marketing consulting firm this side of Planet Krypton and probably Uranus. He has traveled the world serving his country, selling high-tech gizmos and gadgets, and training salespeople on how to sell more, faster, at higher margins, with less stress and more fun. His mom and dad think he's a gooder copywriter, too.