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Remy vs. HANK: Build Your Own Software or Put Your AI to Work?

Facts checked on November 14, 2026. AI tools change fast. Check before you buy.

"Stop renting your business software. Own it."

That's the pitch on the home page of Remy, the newest product from the team behind MindStudio.

It's a good pitch.

Before you buy it, ask one question: do you want to own software, or do you want work done?

Those are two different purchases.

Where did Remy come from?

Dmitry Shapiro is a serious builder. Google product lead. CTO at MySpace Music. A three-time founder.

His company, GoMeta, started in San Diego in 2016. It built Koji, a link-in-bio app store for creators, and sold Koji to Linktree in late 2023. Linktree shut Koji down in January 2024.

Next came MindStudio, a no-code builder for AI agents.

Now the MindStudio pricing page says it outright: "MindStudio is now Remy." The old MindStudio plans still sell, under a heading that reads "Legacy MindStudio plans."

So Remy isn't a side project. It's the company's main bet.

What does Remy do?

Describing an app in plain English isn't new. Every AI app builder takes requests that way.

What sets Remy apart is how far it goes. It doesn't stop at a pretty screen. Remy writes a plan, then a team of AI helpers builds the whole app from it: the database, the logins, the website, the testing, and the hosting. You get the code in a git repo you own.

It's aimed at internal tools, CRMs, approval flows, dashboards, and small software products.

Shapiro says his own team saved more than $40,000 a month in software bills by building its tools on Remy.

If you run a 200-person company paying for two dozen tools, that's a pitch worth hearing.

What does Remy cost?

  • Platform: $99 a month, or $79 a month paid yearly.
  • AI usage: billed on top, at cost. MindStudio's own breakdown says a typical project runs $100 to $500 in AI usage from first idea to a working app.
  • Status: the company calls it alpha. Its FAQ tells you to expect bugs and changes.
  • Your ChatGPT or Claude subscription won't cover it. Remy's pricing FAQ says you need an API account for the AI usage.

Year one, one app, yearly billing: about $1,050 to $1,450. Build a few apps and you climb from there.

What do you sign up for when you "own" your software?

Renting versus owning is Remy's own comparison, so let's stay with it.

When you own the house, there is no landlord to call. You are the landlord.

Own the house, and you own the leaks.

Own your CRM and you also own:

  • The bugs.
  • The security.
  • The upgrades.
  • The "why did it stop sending emails?" call at 9 p.m.

And read the fine print on "own." Per Remy's pricing FAQ, if you cancel, your apps go offline until you subscribe again. The code stays yours. Running it somewhere else is your job.

Remy's team handles hosting while you pay. You still own the decisions. You write and review the plan. You decide what the app should do when something breaks. That takes a builder's mind.

Shapiro said as much himself on X. People who understand software architecture, he wrote:

"can build 100x more / better."

He's right. That's who Remy is built for.

Owning your own software is a lot like the Navy owning a ship. Proud day at the christening. Then thirty years of scraping barnacles...but I digress...

What do you actually need?

You probably don't need a new CRM.

You need the CRM you already have to get used.

The follow-up that never went out. The proposal sitting in drafts. The lead from Tuesday that never got a call.

Deals are won at the open. Plenty of good opens die later in a follow-up that never happened. Building new software won't fix that. A system that does the follow-up will.

Henry David Thoreau put it in two words in Walden:

"Simplify, simplify."


Got deals gone quiet?

Before you build anything, get the follow-up working on the deals you already have.

Get the 7-Word Subject Line that makes ghosts reply.


Remy vs. HANK AI

  Remy HANK AI
What is it?An AI that builds full apps you ownAn AI system that runs your chores and checks the work
Who is it built for?Founders, product managers, and buildersOwners who don't want to build software
What do you have to do?Describe the app, review the plan, keep improving itRead a draft and say yes
Who sets it up?YouMichael Blum and I, with you, on a 90-minute call
Who checks the work?Remy's testing agents, then youMeridian, HANK's built-in inspector, then you
Does it replace your tools?That's the goalNo, it works the tools you already pay for
Does your Claude or ChatGPT plan cover the AI?No, you need an API accountYes, HANK runs on your paid Claude plan
What happens if you stop paying?Your apps go offline until you resubscribeNo platform fee to stop; HANK runs as long as your Claude plan does
Is there a new monthly bill?Yes, $79 to $99 a month, plus $100 to $500 in AI usage per appOne-time investment, plus your own AI plan
Is it finished?Alpha, per its own siteInstalled and running the same day
Is there a guarantee?None statedThe 90-Minute Promise

Remy vs. HANK AI comparison infographic from The Sales Whisperer®: own your software, or get work done?

Where does Remy win?

Fair is fair.

  • You get real software. A full app, with a database and logins, that you can hand to your team.
  • You own the code. No vendor holds your data hostage.
  • It can cut big software bills. For a company paying tens of thousands a month in subscriptions, the math gets interesting fast.
  • You pick the AI model. Remy works with models from OpenAI, Anthropic, Google, and others.

If you have a builder on staff and a real software bill to cut, Remy deserves a look.

Where does HANK AI win?

You don't build anything. HANK AI works inside Claude, a tool you may already pay for, and inside the tools you already use.

It runs chores on day one. HANK is installed on the call, and the work starts that day.

It checks the work. Before anything goes out, Meridian, his built-in inspector, checks it against your rules. Then you approve it.

There's no new monthly bill. No platform fee, and no API account to fund.

You have help. Michael and I install it with you and support you for 30 days.

The cure for a case of builditis isn't another builder. It's getting the work done.

What this means for you

Remy builds software. HANK gets work done.

If you want to become a software company, look at Remy.

If you want your follow-up done by Friday, look at HANK.

Pay once. Get real help.

One-time investment: a 90-minute recorded deep dive with you and your team, custom setup and installation of HANK, and 30 days of support from Michael and me.

The 90-Minute Promise

Give me 90 minutes. Michael and I will inspect your tools, map the gap between where you are and where you want to be, and install HANK on that same call.

If he isn't making your life easier by the time we hang up, you get your money back, you keep HANK, and we still support you for 30 days.

You'll need a paid AI plan (we run HANK on Claude) and the logins for the tools you use. We'll walk you through both before the call.

See how HANK works and book a call.

Now go sell something!
~Wes

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Sources (checked November 14, 2026): Remy home page; Remy pricing and FAQ; MindStudio pricing; MindStudio on Remy build costs; TechCrunch on Linktree buying Koji; GoMeta on Wikipedia; Dmitry Shapiro's public posts on X.