Learn How To Make Irrational People Buy, With Todd Caponi

Honesty really is the best policy to make more sales 

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Sales Tips you'll learn today on The Sales Podcast...

• He was the CRO of Power Reviews
• Consumers are more likely to buy a product rated between 4.2 to 4.5 vs a 5.0
• Dove into neuroscience to understand this finding
• Transparency sells better than perfection
• Was on the ExactTarget team during the acquisition by Salesforce
• Everything is reviewed now
• Lead with your flaws
• You can overplay the transparency card
• Be you. It's okay.
• The Four Levers of Pricing
  • Volume
  • Speed of payment
  • Length of contract
  • Timing of purchase
• Be personable, timely, and relevant
• "Flawsome"—embrace your flaws

Related Articles:

• Order Wes's new book, "The Sales Whisperer® Way"
• Get private coaching from Wes to grow your sales
• SOAR your sales with the first guest on The Sales Podcast

Links Mentioned In The Sales Podcast

• Visit Todd's home on the web
• Get Todd's book "The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results"