How To Build a Great Company With Inbound
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Inbound Marketing Tips you'll learn today on The Sales Podcast...
- Help first
- Treat your customers like people
- It's a mindset first
- Support your current customers like crazy!
- Educate your customers
- Engagement and sales will grow
- Apply inbound principles to your new customers
- Do secret shopping on yourself
- Focus on your niche, stay in your lane
- As a leader, you are responsible for growth!
- You need to know your customers and create an environment for sales and marketing to thrive.
- Customers want value
- Be unique
- Inventors vs. growers vs. maintainers
- Stop chasing the shiny thing, especially when it comes to tactics
- Your customers determine your tactics
- Meet them where they are
- Test and measure
- Why are you better?
- Why do your customers buy from you?
- It's hard to teach value
- Know the value you bring to the marketplace, not just features and benefits
- Elevator pitch
- Role-playing
- Great content is strategic
- It's not just a marketing person's job to create blog posts
- Most of the sale is done when the prospect calls
- It's whatever the persona is looking for
- Blogs are still great, if it's fresh and well-done
- Video is here to stay including "how-to"
- Show them how to solve problems with your solutions
- Relationships are still key
- Form tight bonds with your clients
- Rapport does not equal relationship
- Create great value so your clients find you at the moment of truth
