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The Sales Podcast

Zvi Guterman: How to Make High Dollar Sales Easy

Zvi Guterman has launched his second company and explains how his new technology and proven processes help make selling high ticket solutions easy and much more predictable. Hear how this PhD immigrant is finding success as an entrepreneur in the land of milk and honey on The Sales Podcast.

Hosted by Wes Schaeffer  ·  The Sales Whisperer®

How to launch and monetize you idea fast and grow sales predictably

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Sales Tips you'll learn today on The Sales Podcast...

  • From Israel (2008)
  • PhD in computer science and math
  • Was a "geek"
  • You need to have the right requirements to make your work worthwhile
  • Validate for the need
  • Validate for the ability and willingness to pay for the solution
  • How to overcome company resource limits with alternative demo approaches
  • How to ensure everyone from sales ops to reps are all using the same demo versions
  • The value of giving prospects hands-on control during presentations and “leave-behind” demos.
  • "Can I be the first user?"
  • "Can I pay you now?"
  • He selected his co-founders
  • He was familiar with the problem already back in 2007
  • His original idea was around quality assurance
  • He and his co-founders were still in Tel Aviv and were thinking of how to launch in the U.S. market
  • Received a lot of rejections at first before getting their first $1 million investment
  • New ideas and opportunities emerged as they made more calls and connections
  • Leveraged their existing network to start and had a goal to learn and get 2-3 introductions
  • Validated within two quarters and started developing the initial version
  • Found challenges their prospects faced and were able to quantify the pain
  • Closed their first deal before the product was ready
  • Prospects don't want to meet!
  • Get to Product—Market fit to make high dollar sales easy

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About Your Host

Wes Schaeffer

Wes Schaeffer — The Sales Whisperer®

Host, The Sales Podcast

Sales trainer, HubSpot expert, and host of The Sales Podcast. Wes interviews the world's top sales professionals, marketers, and entrepreneurs—unscripted and without a filter—to give you tools you can put to work on your next call.

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