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How To Do GTM Today With Moogsoft CRO, Mike Cabot

How to reach decision-makers in today's hybrid work environment 

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Professional Sales Tips you'll learn today on The Sales Podcast...

  • GTM Leader | CRO at Moogsoft
  • Technology has made prospecting problematic because it's everywhere.
  • You need to personalize your outreach.
  • Prospects expect value on the front end.
  • He tells his SDR team, who is doing prospecting, to let their peers know how they are solving problems.
  • You can go beyond verticals to find common ground, i.e., geography, tech stack, etc.
  • Sells to Fortune 2000 companies.
  • Multi-channel is how you reach ideal prospects today


Related episodes and posts


  • He doesn't
  • It's an exponential improvement as you layer your touches and outreach, so keep doing everything.
  • It's hard to get both causation and correlation lined up perfectly.
  • Buyers have spread out.
  • There is less personal relationship development time now.
  • Buyers are more business-oriented and focused more on goals and tasks.

 

  • LinkedIn Navigator is a must-have tool.
  • More scrutiny from buyers today.
During COVID it was 30% more work for 80% of the results."
  • Reach out to Mike if you're concerned about uptime.

 

 


Sales Growth Tools Mentioned In The Sales Podcast


GUEST INFO:

  • Guest Site: https://www.moogsoft.com/aiops-platform/
  • Guest LinkedIn: https://www.linkedin.com/in/mikecabot/

PODCAST INFO:

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